Improve Sales Conversations with the Avitage Second Voice Vignette Program

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Avitage announces the launch of an innovative communications solution that leverages the power and impact of multimedia to improve sales conversations. Second Voice Vignettes capture attention, shorten sales cycle and increase sales productivity and effectiveness.

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Typically this requires coordinating meetings with multiple individuals, which hinders the buying process and raises selling costs. Second Voice Vignettes, which are short, customized multimedia shows, help sales people deliver consistent messages to customers in an engaging manner. And, they can be viewed and shared after the sales team has left the customer.

Avitage -- a marketing and sales communications service company that helps companies with a complex sales process enable sales and sales-support professionals to regularly communicate using custom multimedia shows -- announced today the launch of their innovative, new Second Voice Vignette (SM) Program.

"It is our belief that sales conversations are the cornerstone of effective sales execution," said Jim Burns, CEO of Avitage, Inc. "But there are some messages sales people can't deliver well. For these, they need a second voice, for example, the voice of the expert or the customer."

"Typically this requires coordinating meetings with multiple individuals, which hinders the buying process and raises selling costs. Second Voice Vignettes, which are short, customized multimedia shows, help sales people deliver consistent messages to customers in an engaging manner. And, they can be viewed and shared after the sales team has left the customer."

Second Voice Vignettes differ from traditional multimedia shows through the unique Avitage process that produces and customizes shows to specific stakeholders, buying stages, competitive situations and other key sales factors. This unique process results in a high volume of quality, reusable multimedia modules that are instantly tailored so they are relevant to each customer and produced for a fraction of the cost of traditional production methods.

Some of the common challenges within the sales process that are addressed by Second Voice Vignettes include:

  • Attention getters: capture key prospect attention and engage them in buying conversations
  • Deeper explanations: deliver difficult-to-explain subject matter in the voice of the expert
  • Ground-rules setters: set the criteria to influence prospect decisions
  • Objection handlers: deliver best-practice responses to overcome questions and objections
  • Customer testimonials: tell stories in the customer's own voice as proof points
  • Proposal summaries: add high-impact executive summaries to a proposal to get C-suite attention

Customers find these multimedia vignettes help them:

  • Increase win rates
  • Reduce sales cycles
  • Increase deal size and margins
  • Improve sales pipeline and velocity

To learn more about the Avitage Second Voice Vignette Program and to view an example, visit http://www.avitage.com/secondvoice or call us at 781.522.8000.

About Avitage
Avitage (name derived from audio-video montage) is a business communications services company. We help companies enable users to communicate internally, with sales channels and customers using tailored, dynamic, multimedia communications to capture attention and motivate behavior change. Through unique ways to create, manage, deploy and deliver custom multimedia communications, our customers produce high volumes of professional quality, reusable, modular, multimedia assets, with development times measured in minutes, hours or days and at costs well below traditional production methods.

We are unique in the way we enable the business front line to instantly assemble and deliver custom multimedia shows that are tailored to the specific interests of each audience. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time--all while lowering selling costs.

For more information, please visit http://www.avitage.com or call us at 781.522.8000.

Avitage, Inc.
1432 Main Street
Waltham, MA 02451

(SM) Second Voice Vignettes is a pending service mark of Avitage, Inc.
(C) Copyright 2008 Avitage, Inc. All rights reserved.

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Heidi Thompson
Avitage
781-522-8027
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