Adapt Technologies, Inc. Announces Enhancements to Adapt SEM Agency Platform

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Updated Features Help Agencies Cost-Effectively Manage Pay-Per-Click for Clients

Adapt Technologies, Inc., creators of Adapt SEM, today announced a significant upgrade to the Adapt SEM Agency platform for managing multiple pay-per-click (PPC) campaigns. Adapt SEM is the pay-per-click (PPC) management software for agencies and marketers to improve and better manage paid search.

As the economy tightens, interactive marketing agencies managing PPC campaigns on behalf of their clients will be challenged. Agencies already struggle with slim margins, and as clients curb online spending, agencies will likely see lower revenues and profits. But the work remains constant - so, in effect, the agency makes less for their efforts. To maintain profitability, agencies have to be as efficient and productive as possible.

Adapt designed the Adapt SEM Agency platform with these challenges in mind. Originally launched in August 2007, Adapt SEM Agency is tailored for the needs of search marketing consultants or agencies handling many clients by automating the optimization and management of multiple PPC campaigns. The latest enhancements offer additional administrative tools and client management features to further streamline the management of numerous client campaigns. These features include at-a-glance campaign status views, simplified account administration, and online assistance with client campaign setup.

"Using Adapt SEM Agency, agencies and consultants overseeing numerous PPC campaigns will be able to further reduce management costs by increasing the efficiency of their staff - helping them do more with less and preserve their margins," stated Michael Harris, Adapt CEO.

"We standardized our agency's PPC management on the Adapt SEM platform," said Paul Taylor, president of PPC agency Webmarketing123. "Since using the software, we've been able to maximize our staff-to-client ratio to manage more clients and grow our business."

Agencies or consultants managing at least 3 client PPC campaigns can subscribe to Adapt SEM Agency on-line at http://www.adapt.com for $250/month per client. Adapt also hosts a weekly free Webinar offering a full tour of the features and benefits of Adapt SEM Agency. Interested agencies can register for the Webinar at http://www.adapt.com/lp/agencywebinar1, or sign up for a free Test Drive of the software at http://www.adapt.com/lp/testdrive2.

About Adapt:

Adapt Technologies, Inc. offers powerful pay-per-click (PPC) management software to help both marketers and agencies manage and improve PPC campaigns more effectively. Adapt SEM is an economical suite of web-based applications for PPC management, offering features such as automated analysis, bid management, and ad optimization. Adapt SEM is available on-line for a low, flat monthly fee starting at only $199/month with no long-term commitments.

About Webmarketing123:

With offices in Oakland and Southern California, Webmarketing123 provides SEO and Pay Per Click (PPC) services to a growing client base. Through SEO, Webmarketing123 increases clients' visibility in a process that involves minor alterations to their web sites, selecting keywords that will generate targeted traffic, continually researching search-engine algorithms and policies, and - most important -thoroughly understanding the customer's needs.

Through its very successful PPC program, Webmarketing123 delivers the highest volume of customers at the lowest cost. PPC management is the practice of identifying and categorizing high-value search terms, defining a value proposition specific to these search terms, and managing bidding strategies to assure that the lowest price per sale is being paid to meet business objectives. Learn more about Webmarketing123 at http://webmarketing123.com/payperclick.htm

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ERICA FORRETTE
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