Partida Tequila Energizes Sales Team; Adds Experienced Industry Veterans to Strengthen Street Presence

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J. Gary Shansby, founder and chairman of Partida Tequila (called 'the best tequila money can buy' by America's leading spirits expert Paul Pacult), announced today the hiring of Richard (Rick) Scully as Director of Sales, Western Division, and Dave Singh as Director of Brand Development, as well as the promotion of Thomas Smitherman to Director of Sales, Eastern Division, from Florida Regional Manager.

J. Gary Shansby, founder and chairman of Partida Tequila (called 'the best tequila money can buy' by America's leading spirits expert Paul Pacult), announced today the hiring of Richard (Rick) Scully as Director of Sales, Western Division, and Dave Singh as Director of Brand Development, as well as the promotion of Thomas Smitherman to Director ofa Sales, Eastern Division, from Florida Regional Manager. "With Rick and Dave on board, together with the expanded role for Thomas, we're well organized to better support our distributors and drive sell-through at the account level," sid Mr. Shansby. "Our sales and marketing is now more aggressive and street-focused."

Rick Scully was formerly with Meadowbank Estates, a division of Empson USA, responsible for developing their Western United States Australian and New Zealand premium wine business. He also spent five years with Remy Amerique as an on-premise sales specialist and manager with responsibilities for the entire portfolio, including Cointreau, Macallan, Mount Gay Rum, and the introduction of Don Julio. While at Remy, Rick managed major sponsorships and spearheaded local media and account promotions. Rick is based in Los Angeles and will cover Partida distribution in California, Washington, Nevada, Arizona, Colorado and Texas with Partida regional managers from those markets reporting to him.

Dave is a highly regarded premium tequila sales and marketing veteran having led the growth of Gran Centenario for four years at Jose Cuervo International, first as Brand Development Manager and then as Commercial Manager for their Super and Ultra Premium Portfolio for North America. Dave is a tequila aficionado and understands tequila extremely well, having studied at the Academia Mexicana del Tequila in Jalisco. He is also a certified mixologist by the American Bartender's Association. He is very well-respected for his passion and knowledge within the tightly knit professional tequila community worldwide.

Dave will be responsible for managing the Partida bartender group, which has now expanded to 12 bartenders in 10 markets; overseeing Sofia Partida's appearances at consumer and trade events; and working with the Partida field sales organization in key on-premise accounts across the country.

Thomas Smitherman joined Partida as regional manager with responsibilities for Florida and Georgia less than one year ago, and rapidly built those states into Partida's top performers. Thomas has initiated numerous high-profile sales and marketing programs that have rapidly made Partida one of the leading premium tequila brands in Florida and Georgia. Thomas will continue to be based in South Florida. His expanded responsibilities include the entire East Coast as well as Illinois and Indiana.

Rick, Dave and Thomas will report directly to Partida founder and chairman, Gary Shansby. "I couldn't be more excited by the passion and commitment already being demonstrated by our new sales and marketing team leaders," added Mr. Shansby. "They embody the kind of entrepreneurial spirit and energy that are characteristic of our entire organization."

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Lainie Friedman

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