ReachForce Launches New Partner Network to Enhance Value of CRM Ecosystem

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ReachForce partners with Sales, Marketing and Service & Support Automation Providers to bring the critical value of CRM data to the SaaS Sector.

ReachForce Inc., a worldwide provider of OnDemand software and data services for targeted lead generation, today announced the launch of the ReachForce Partner Network. This consortium of Sales, Marketing and Service/Support Automation vendors will now be complemented by the high quality contact data and real-time market analytics to fuel their go to market marketing and sales initiatives.

Automation tools have dramatically improved the execution and tracking of business processes in marketing, sales and services. However, without the right data solutions to fuel these initiatives, businesses are challenged identifying targets, communicating with them and maintaining prospect to customer relationships. ReachForce's custom role-based contact databases dramatically improve the effectiveness of marketing and sales initiatives as well supporting these relationships once they are established.

With the creation of the ReachForce Partner Network, businesses will be able to maximize the value of their CRM investments. ReachForce role-based data solutions are becoming the obvious data choice for lead generation replacing traditional poor-performing title-based list vendors. ReachForce has already partnered with salesforce.com, a market leader in the SaaS CRM sector.

"Our goal in creating the ReachForce Partner Network is to enhance the value of CRM solutions that enables companies to win new customers while building and maintaining profitable customer relationships," said Suaad Sait, CEO of ReachForce. "By leveraging ReachForce data and analytics software services businesses are able to drive the effectiveness of these software (SaaS) investments.

ReachForce has brought on Adrian DeVore as Senior Director of Corporate Development to focus efforts on creating and maintaining these relationships. "The CRM landscape can no longer look at these technologies in silos; they need to look at the aggregate value they provide companies running their businesses," said DeVore. "Our goal in building this partner network is to bring the missing ingredient into the mix, decision support dashboards and data."

About ReachForce
ReachForce, Inc. is a worldwide provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.

CONTACTS:
Amy Hawthorne @ 512.327.9000, ext 7118
ReachForce
ahawthorne @ reachforce.com

Caroline Traylor @ 512.241.2239
Porter Novelli for ReachForce
caroline.traylor @ porternovelli.com

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Leigh Anne Wallace
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