This is a good opportunity for us as we now have the resources necessary to take our SpeedBreaks business to another level, leaving the Speed Dating events and online business in the hands of one of the most promising dating companies in the UK.
Edinburgh, UK (PRWEB) March 13, 2008
Two companies whose mission it is to bring lovers together and forge long term relationships have today forged a very different bond.
Edinburgh based EasyDate Ltd. and the UK's largest Speed Dating company, SpeedDater Ltd. have today merged to create one of the country's largest and most prominent dating companies.
The acquisition of Speed Dater by EasyDate was the result of a lengthy one year courtship and was completed on 7th March 2008. It can be said that some fools rush in but EasyDate has certainly made sure this marriage is not a spur of the moment one, but a decision based on a serious intention to make this brand grow stronger.
In a time of acquisitions and mergers it is not surprising to see successful players engage in marriage-like relationships, however, it requires a good eye to spot the right partner and we can assume these dating companies did not exactly use postcode based search to find each other.
Simon Prockter and Ben Tisdall, have now become directors at the newly formed offshoot company, SpeedBreaks Ltd and will focus their efforts on growing their successful travel business, Speed Breaks. They are expecting a promising future ahead of them.
EasyDate will continue to work with the newly formed SpeedBreaks company over a two year period as part of a strategic alliance.
"We believe the Speed Dater brand is in very good hands, leaving us to forge ahead with growing our SpeedBreaks travel business," said Simon Prockter, SpeedBreaks Director.
Ben Tisdall, who set the original company up with Simon added: "This is a good opportunity for us as we now have the resources necessary to take our SpeedBreaks business to another level, leaving the Speed Dating events and online business in the hands of one of the most promising dating companies in the UK."
The directors of EasyDate Ltd have been courting a number of dating companies over the past two years, but until now had not found their perfect partner, a partner with the right mix of brand and individuality. "SpeedDater are a perfect fit for us", said Sean Wood, Marketing Manager at EasyDate Ltd. "As an extension to our product portfolio the events business is of particular interest as it gives us a whole new range of services to provide to our existing customer base".
Max Polyakov, EasyDate COO added: "This marriage of convenience is a clear demonstration of where the dating industry is going and how the key players are positioning themselves. The larger companies are expanding through acquisition and forging strategic partnerships, whilst other companies are recognizing synergy with other vertical markets and focusing their efforts there."
A marriage can sometimes be like a rollercoaster but those who chose the right partners will definitely enjoy the ride. To the success of these committed dating companies!
The finer details of the deal are not being disclosed. But essentially the Speed Dating Events and Online business is now under the full ownership of EasyDate Ltd and the ex-directors of SpeedDater Ltd. are now concentrating on their travel business under the Speed Breaks name.
About EasyDate Ltd.:
Easydate Ltd are an Edinburgh-based online dating agency with a network of dating sites including the well known DatetheUK.com, which was initially launched in 2002. This dating company has built up a membership of over 3 million members to date.
About SpeedBreaks Ltd.:
"SpeedBreaks Ltd. are a London-based Singles Holiday specialist company specialising in Ski-ing, Action and Adventure holidays from the UK."
Contact: Sean Wood
Telephone: +44 (0)131 226 4890
Contact: Simon Prockter
Telephone: 0800 612 2202