Albuquerque, NM (PRWEB) March 14, 2008
As the economy softens, traditional advertising loses its pulling power as people become less willing to spend money. As a result, companies are suffering from lowered sales. So how can a company reach millions of hungry consumers who are still willing to spend like a teenage girl on a shopping spree? The answer lies in Racecars that soar by at speeds approaching 250 mph, sending chills down the backs of spectators.
Racecar advertising is a marketing medium that has been sought after for almost 100 year and still remains at the top of its field. The answer to every VP of Marketing's prayer is the brand building results achieved from partnering with an IndyCar Racing Team for the 92nd running of the Indianapolis 500, in particular with the famous Guthrie Racing Team http://www.guthrieracingteam.com.
Guthrie Racing is the hottest race team on the Indy race circuit with several wins and top 10 finishes, generating hundreds of millions of dollars in brand exposure for their partner sponsors.
When a company partners with Guthrie Racing, they receive the following brand building opportunities:
- Your brand and logo will be prominently displayed on Guthrie's Racecar and Pit Crew uniforms during the Indy 500, the most watched single day sporting event in the world viewed in over 350 million households world-wide.
- Your company will get over $1.2 million dollars of advertising exposure, based on the length of the race and the number of times your brand is exposed on television -- not to mention the countless number of times your logo is viewed by the 500,000 race fans attending the race.
- Your company will receive millions of dollars in free advertising through televised driver interviews, pre-qualification races, and articles that cover racing.
- When Guthrie Racing finishes the race in a top position, your brand will gain tens of millions of additional dollars in exposure, photo opportunities and more.
The unification of open wheel racing in America means that the IndyCar fan base has almost doubled overnight, and the amazing thing is that the costs to be involved has remained the same. So if a company is looking for a great value during this stressful time in the economy, IndyCar racing provides all the benefits that will support a company through this economic slump. For companies that want to easily build market share and brand awareness to over one hundred million extremely brand loyal Indy Race fans, partnering with Guthrie Racing is the fast track to success.
For more information on Guthrie Racing, please call 505-235-1024 or visit http://www.guthrieracingteam.com.