Phonak Introduces Hearing Device that Helps Improve Hearing and Speaking Abilities

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Naída is a highly innovative device for those with significant hearing loss with technology that restores even the 'non-hearable'

Never again will people with significant hearing loss miss out on the sounds of the world

Phonak, the leading manufacturer of innovative hearing systems introduced Naída, ground-breaking, water-resistant, high power hearing device designed for individuals of all ages with significant hearing loss. As a result of a new technology platform, Naída delivers astonishing levels of audibility and clarity that helps people improve hearing and speaking abilities.

Naída empowers those with significant hearing loss in a life-changing way. With its unique SoundRecover feature, users will have access to high frequency sounds that are essential for speech understanding; high frequency sounds are also essential for own voice monitoring, which may help to improve speech quality within a few weeks of use.

Phonak created Naída as the ultimate high power hearing aid to accommodate and improve any lifestyle. It offers a water-resistant, sweat -- and dirt-proof housing, giving its wearers the freedom of forgetting their dependence on amplification and the confidence to communicate -- wherever they are, whatever they are doing.

Compared to other high power hearing devices with bigger, bulkier designs, the Naída size is reduced by a staggering 35%. Naída sets new size and cosmetic standards previously deemed impossible.

"Never again will people with significant hearing loss miss out on the sounds of the world," said Valentin Chapero, Phonak CEO. "Naída can be used in more everyday situations than any other instruments in this category. Improved sound quality, an extremely slim design and a water-resistant finish allow those severely affected by hearing loss to live a more independent lifestyle."

Naída is available in 18 different color combinations, including transparent and two new patterns that younger wearers may appreciate, "Savannah Beauty" and "Safari Stripes."

For more information about Naída, please visit http://www.naida.phonak.com.

About Phonak:
Headquartered near Zurich, Switzerland, Phonak has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for over 50 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With 2,500 employees worldwide, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

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Melissa Barnes
Phonak
212-453-2389
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Sylvia Rothen
Phonak
+41 58 928 43 22
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