M3 Launches Free Location-based Service in London, Taking Social Networking from Behind the Screen and Bringing it Face-to-Face

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M3 Mobile, Ltd (http://www.M3mob.com) a social networking service that launched its beta site today in London offers an alternative for phone users who are looking for more depth in their social networking. M3's location-based (via postal code) mobile and web platform is designed to facilitate face-to-face connections for people to socialize and more. The advertiser and sponsor-supported service is free to use, requires no download and is available to anyone with a mobile device that can access the Internet. The features, designed for the mobile user, are simple, fun and addictive. All of M3's features and functions on the mobile (M3mob.mobi) can also be accessed via the web at M3mob.com.

London, England, March 17, 2008 -- M3 Mobile, Ltd.(http://www.M3mob.com) a social networking service that launched its beta site today in London offers an alternative for phone users who are looking for more depth in their social networking. M3's location-based (via postal code) mobile and web platform is designed to facilitate face-to-face connections for people to socialize and more.

The advertiser and sponsor-supported service is free to use, requires no download and is available to anyone with a mobile device that can access the Internet. The features, designed for the mobile user, are simple, fun and addictive. All of M3's features and functions on the mobile (M3mob.mobi) can also be accessed via the web at M3mob.com.

"The success of MySpace and Facebook have secured a place for social networking in popular culture, yet for most users these relationships are really just 'screen-to-screen deep'. If you live in London and value face-to-face context and relevance to where you are now, not where you were last night, then M3 makes sense," said Tullio Siragusa, M3's Chief Executive Officer.

With M3's built-for-mobile platform you can:

Post your profile and pictures, create albums
Post updates on your location and activities ("going to China White tonight/post code: W1 B7HH")
Search for other M3 users based on their location
Make free -- ad supported - 'double blind' calls to people you want to know better. (M3's feature that allows users to speak to one another--without revealing identities)
Gain exclusive access to sponsors venues and events
Block other users you do not wish to receive messages / calls from

And soon you can:
Create and join groups and invite others to join
Use "voice-to-text" to capture your spoken messages and convert them into text (for speed and convenience when messaging other M3 users)
See news about the latest events hosted by users' groups -- and M3.
Post your videos...and more

M3 hosts events around London to facilitate the growth of a vibrant community of users who seek to enhance their social circles and meet new people, exchange ideas, and create groups around their interests. A diverse group of people from the entertainment, art, music and theatre world already see M3 as a potentially powerful tool to build support and raise awareness for their efforts.

Sarah Murphy, Marketing Director for Cardboard Citizens, the UK's only homeless people's professional theatre company, sees M3's value for her organization.

"As a London-based non-profit, our goal is to reach a wide audience with our message, that Cardboard Citizens uses the performing arts to give homeless -- and people at risk of being homeless --a voice, enabling them to reach and recognise their potential. When I learned about M3 I immediately saw how we could use it as a channel to build awareness around London among people who enjoy diverse cultural experiences," she said.

M3 Helps Advertisers Reach Consumers Where They Are
With the new M3 service, consumers experience the advertisers' brand both in context and in multiple places. M3's double-blind calling feature for example, provides sponsored voice ads while users are being connected to one another. Brands can also buy ad space on the M3 mobile platform and website --and sponsor M3 events in hot London venues, providing a variety of ways to surround the young and mobile consumer with their message; whilst building a one-to-one relationship with consumers.

About M3
M3 (M3mob.mobi on mobile and http://www.M3mob.com on the web) is a free, location-based mobile service that offers an alternative for those looking for more depth in their social networking. M3's mobile platform is designed to facilitate face-to-face connections for dating, socializing and more. Based in London, the free service launched in March, 2008. Core features (listed above) are available now. Additional interactive features will be added based on user feedback and direction. In this way, M3 is a canvas for an entirely new kind of social networking. M3 plans to launch in New York City in May, 2008.

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