Complementary MarketStance Reports Available via Advisen's Front Page News

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MarketStance, a marketing statistics and analytical services firm specializing in support for the US insurance industry, announced today that it is providing complimentary market overview reports on Advisen Ltd.'s Front Page News (FPN) service.

MarketStance, a marketing statistics and analytical services firm specializing in support for the US insurance industry, announced today that it is providing complimentary market overview reports on Advisen Ltd.'s Front Page News (FPN) service.

Advisen's FPN is a source of news stories tailored specifically for the insurance industry that is sent to over 75,000 insurance professionals each day. FPN subscribers will now be able to view these new Marketstance reports within the newsletter.

The reports provide snap shots of demographics, commercial premiums by line of coverage and account size for varying classes of business and territories. New reports are posted regularly.
The demographic information provided in the on-line overview reports includes number of establishments, number of employees, total payroll and total sales for firms in the specified class of business and territory. In addition, the information provides both historical and forecast growth for the same four items. Selected classes for the reports will include broad markets sectors (2-digit SIC level data) down to the more granular 6-digit level classifications. Territorial selections for the reports range from regions, individual states, counties or ZIP codes.

"These overview reports are generated using MarketStance ExpressReports," says Jim Hearn, MarketStance chief marketing officer. "This is an easy-to-use tool that can prove invaluable in prioritizing sales efforts, identifying market opportunities, sizing market segments, and more."

The MarketStance data support improved marketing and operational effectiveness and are used by a majority of the Top 20 US P&C companies.

For more information about Front Page News, please email News(at)advisen.com or visit FPN.Advisen.com. For more information about MarketStance, visit http://www.marketstance.com or contact Vicky(at0marketstance.com.

About MarketStance
MarketStance (http://www.marketstance.com) integrates economic and business demographics with insurance data to provide an up-to-date market information resource for firms operating in the insurance marketplace. The company additionally provides highly skilled analytical consulting services that are enhanced by an in-depth understanding and experience in insurance.

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JEANNE HOTCHKISS
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