Florists Team Up to Find America's Favorite Mom

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Nominate your mother, and she could win a year of flowers, up to $25,000 in cash, or appear on national TV.

Mother's Day week is historically the biggest single week of the year for flower deliveries in the U.S., but this year, florists are on a quest for more than just higher sales.

It's the 100th anniversary of Mother's Day, and thousands of Teleflora florists have teamed up to support an unprecedented multimedia and social networking event designed to give moms the special thanks and recognition they deserve.

"We florists have been helping people send their love to moms at Mother's Day for 100 years," said J. R. Phillip, chairman emeritus of Phillip's Flowers & Gifts, with ten locations in the Chicago area. "But, this is going to be something really remarkable -- on the Internet, in local flower shops, through word of mouth, and on national TV -- to recognize all kinds of great mothers during this year's Mother's Day Centennial."

Known as "America's Favorite Mom," the program lets anyone recognize their own mother -- and other moms, too -- for their positive impact on friends, loved ones, and the community at large. Through a special website launched exclusively for the event, both adults and children can "nominate" any mother with a brief note or childhood memory, post pictures, and even upload a family video.

Visitors can see the nominations and vote online for their favorites. Top moms will be eligible for a wide variety of impressive prizes and honors, including $5,000 for the most humorous mom, $5,000 for the most inspiring, and $25,000 for the most popular.

Other prizes for winning mothers include free bouquets, eighty-five $100 cash awards, and a year of flowers. Five winners will also be selected by viewers of the "Today" show and go on to star in a primetime NBC television special. "It's like YouTube, MySpace, and American Idol on steroids," said one observer.

"We know millions of people will be sending flowers for Mother's Day," said Phillip. "America's Favorite Mom is just another way Teleflora and its more than 20,000 member florists are helping make Mother's Day extra special in 2008."

Founded in 1923 and ranked among the top 1% of U.S. florists, Phillip's Flowers delivers daily to Chicago and 150 suburbs. Other services include custom wedding flowers, commercial interior plantscaping, holiday decorating, bulk wholesale fresh flowers, and its nationwide 1-800-FLORALS flower delivery service (http://www.800florals.com).

For additional information, sweepstakes rules, and to nominate your mom, visit http://www.Phillips-Flowers.com, and click on America's Favorite Mom.

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Baxter Phillip
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