Irene Iverson Offers Affordable Protection with DII Self Defense

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New store offers affordable self-defense and personal protection items for convenient Internet purchase. The site features an expansive catalog and a new blog to discuss items and tips. ( has opened to provide the Internet shopping public with affordable, easy-to-buy self-defense and personal protection products, conveniently providing buyers with methods for warding off danger. "The need for personal safety and security is inherent in all people, and has become a necessity of living," explains Irene Iverson, the store owner and founder.

Safety is Irene's primary concern, and she wants to share that with a wide audience. "As my business indicates, I am a cautious person," she explains. "I chose to open a web site so as to reach as many people as possible with these products."

The source of this caution runs deep, as Irene has roots in safety and protection. "I have had family members in law enforcement for many years," she says. "It's kind of inherent to our family." With extended family in both the city police and county sheriff branches of law enforcement, it is easy to see why self-defense is so important to her.

The site also features a companion blog at, where Irene can go into detail about her products as well as less obvious aspects of personal security. She also discusses upcoming plans for the site, such as the expansion of her lines of safety products for children.

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