Visible Measures to Discuss Internet Video Audience Behavior Measurement at OMMA Global Hollywood

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Visible Measures to Discuss Internet Video Audience Behavior Measurement at OMMA Global Hollywood Panel Presentations will Underscore the Importance of Internet Video Measurement and Monetization

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Measuring Success in a Bi-Polar Media Universe

Boston, March 13, 2008 --

What: With consumer demand for professional and user-generated Internet video content skyrocketing, advertisers and publishers are moving quickly to uncover new ways to measure and monetize this new environment. Dedicated to helping customers navigate this emerging media channel, Visible Measures has been at the forefront of the Internet video audience behavior measurement debate working with organizations including Funny or Die, Hill Holliday, HoneyShed / Droga5,, and others.

Who: Matt Cutler, vice president of marketing and analytics at Visible Measures Corp., a Boston-based technology startup specializing in measuring the behavior of Internet video audiences, will participate in various Internet video panel discussions at OMMA Global Hollywood being held March 17-18 at the Renaissance Hollywood Hotel in Hollywood, Calif.

OMMA Global Hollywood is MediaPost's semi-annual global conference covering the world of online media, marketing and advertising.

When: March 18, 11:30 a.m. - 12:15 p.m. PT
"Measuring Success in a Bi-Polar Media Universe" will explore the topic of Internet video engagement and shed light on various measurement methodologies and metrics.

March 18, 4:00 - 4:45 p.m. PT
"Video Distribution: Technologies and Metrics" brings together leading industry vendors to discuss various measurement and distribution technologies for Internet video.

Speaker Biography:
Matt Cutler serves as Visible Measures' vice president of marketing & analytics. Most recently, he helped to found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as vice president of marketing. Previously, Cutler led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. He joined SPSS as part of the acquisition of NetGenesis Corp., a company that he co-founded in 1994.

About Visible Measures
Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, our patent-pending measurement approach captures every video interaction by every viewer in every video, from play to pause to rewind to forward-to-a-friend and more. This provides organizations with unprecedented visibility into their online video audiences and how they engage with content assets, Web-based distribution, and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about how Visible Measures can help you determine the effectiveness and monetization potential of your video content, visit

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Jean Serra
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