Princeton University Store Enhances Online Business with UniteU

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Ecommerce solution technology upgrade decision pays off

With over a hundred years of retail experience and six years of selling online, the Princeton University Store recognized in 2007 that it was time to upgrade their systems and completely integrate their retail operations. After several months of research they selected the Retail Pro Point-of-Sale system for their stores and UniteU's Connected Commerce® platform for their ecommerce solution. After going live with the new systems in November of 2007, their decision started paying off almost immediately.

"Having stock availability information on the website is a great advantage that was not possible with our old system," reports Miraj Syed, MIS/Web Manager at the Princeton University Store (http://www.pustore.com). "It's also much easier now to manage the web catalog. The Retail Pro integration from UniteU has really streamlined the process for adding, removing and updating product information on the website."

With their focus on leveraging technology that empowers merchants to manage and grow their online retail operations, UniteU is seeing a trend towards tighter integration between retail in-store applications and ecommerce systems. UniteU has focused on removing the pain experienced by retailers as they attempt to manage multiple retail channels, while utilizing shared resources on the backend.

"Converting both systems was a challenging task as we had a very tight deadline to go live right during our busiest season," continues Syed. "We were very happy with the help we got from the UniteU project team. Plus, once the new ecommerce site went live, we realized just how beneficial it was to have automated fraud screening tools. There are fewer manual steps involved now and we have reduced our risk."

In addition to their focus on ecommerce integration, UniteU continuously adds new tools to its ecommerce software that help merchants increase their profits by improving customer conversion, website traffic, and business management efficiency.

"Projects like the one we did with the Princeton University Store are very rewarding as we can quickly see them reap the benefits of our experience with delivering integrated ecommerce solutions," remarked UniteU Vice President of Operations, Eric Tyler. "We look forward to helping them continue to grow for years to come."

About UniteU
UniteU is a recognized leader in providing specialty retailers with ecommerce solutions that are powerful, yet affordable. UniteU's Connected Commerce® sites are scalable, support custom designs and integrate with back office systems such as Retail Pro and QuickBooks POS. All sites are controlled directly by merchants with opportunities for multiple payment options, configurable shipping methods, rich imaging and advanced promotions, navigation and in-site search capabilities. In addition to offering proven e-commerce software, UniteU supports online retailers through premier managed hosting, leading web analytics tools and search engine optimization and web marketing services that drive traffic to the site and increase conversions. For more information, visit http://www.uniteu.com.

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REBECCA RAMME
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