Sydus Technology Covers Over 80% Asian Mobile Market

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Sydus today announced the launch of its technology across Java and CDMA handsets.

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Our digital entertainment ad platform to advertising brand partners and consumers alike, has been further solidified with our social networking player and the new Java platform. We are extremely delighted to offer more connectivity for our brands and consumers

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Sydus, the first company to launch 3G Radio and branded music services worldwide, today announced the launch of its technology across Java and CDMA handsets.

Sydus is a digital entertainment solutions company that works to provide entertainment, like music, for brand advertisers to engage with their targeted audience, through streaming technology. Previously, the technology was offered on all Symbian and Windows based mobile phones covering approximately 25% of the Asian (ex Japan/Korea) market. With this new launch, Sydus is able to address all the latest Nokia mobile phones operating on GSM and selected models on CDMA, while also supporting most new Sony-Ericsson, Samsung, and LG devices. The current handset support count is 346 devices for new and current circulation models covering over 80% of GSM new mobile phone market.

Speaking about the development, Sydus’ Head of Technology, Mr., Sharvil Nanavati, said, “Sydus is a company in relentless pursuit for innovation across all digitally connected platforms. Innovation, scalability and consumer connectivity offered in a simplified manner is in our DNA”.

Mr. Saumil Nanavati, President Sydus, added, “Our digital entertainment ad platform to advertising brand partners and consumers alike, has been further solidified with our social networking player and the new Java platform. We are extremely delighted to offer more connectivity for our brands and consumers”.

Sydus is currently offering, through its advertising brand partner Bacardi, free streaming music service to mobile operator AIS and its 22 million customer base in Thailand. The service includes latest Thai music from Small Room and Platinum, whilst the international tracks are exclusively provided by Universal Music.

Sydus also has access to music tracks from 139 record labels in India covering 60 years of Bollywood and 12 other languages.

Currently, Sydus is the only company to offer a unified digital advertising solution, for mobile and social networks such as MySpace, Blogs, Friendster, Hi5 and many others. Social networking is poised to explode in India amongst the youth generation with recent community sites allowing for exchanging of digital preferences, embedding of players into blogs, etc. Youth are now able to listen to music while communicating to their communities via different social websites while at home, or on the go!
For a complete list of new supported handsets is found at: http://www.sydusmobile.com/gomobile.php

About Sydus
Sydus is a advertising solutions company for mobile and web 2.0 platforms to deliver brand messages for audio-lifestyle communities. Globally, Sydus has designed, executed and managed effective music platforms connecting a partner's brand value with communities. Brands such as Virgin Radio and Bacardi reached communities across 141 countries, in near CD quality, via the world's first 3G Radio and the first branded music service in the world. For more information, please visit us at http://www.sydus.com or download Sydus from your mobile phone at wap.sydus.com.

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Florence Tan
Sydus
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