The Launches Website To Help Remodeling and Home Repair Contractors Manage and Grow Their Business

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With millions of contractors to choose from, many lacking basic business and follow up skills, The Starving seeks to elevate small businesses from the fold through customer focus and business planning

The Starving (, an online resource for contractors to grow their business, launched today as one of the first dedicated Websites to address the true business needs of millions of contractors and small businesses looking to grow their home repair or remodeling business.

With new home sales at record low levels and an aging housing stock, homeowners are turning to improving their existing homes as a way to weather the economic storm. Contractors who are prepared to professionally respond to their customer's needs will be in high demand. [Joint Center for Housing Studies, Harvard University, Foundations for Future Growth in the Remodeling Industry]

The Starving was launched to address this need and to bridge the gap between consumers need for home repairs and contractors who can get the job done professionally.

Cole Calhoun, contractor and author, has launched Cole is a successful contractor and businessman in the Atlanta, Georgia area. With a solid background in marketing and sales and years of experience in interacting with customers in management roles at Home Depot, Cole has developed a few simple keys to insure success to any small contractor who will put them in place.

Recently quoted in Fortune Small Business magazine, Cole shares how each contractor must overcome the "Trust Gap."

"Every customer has a fear of being taken advantage of, whether it's in buying a new car or in having the house painted. As a contractor, the challenge is in approaching the customer in such a way as to virtually eliminate the gap of trust and put yourself in a position to get the job, every time," said Cole Calhoun, founder of The Starving Carpenter.

A New Resource for a Growing Market
Most consumers have had the experience of trying to find a good handyman, carpenter, or painter? If you are fortunate enough to get a phone number from a friend or coworker, you will be even luckier to get one of these guys to call you back. Are they in such demand that they can refuse potential sales?

Unfortunately, no.
In most cases, these small businessmen are much more comfortable with a hammer or paintbrush than a DayTimer or BlackBerry.

With historically the worst communication and follow up skills of any industry, the small remodeling and repair contractor has all but eliminated himself from the market.

"The Starving Carpenter" takes the most innovative promotional concepts in the marketing world and applies them to the world of the residential carpenter, painter or plumber. No MBA's here. Just breakthrough techniques stated in the everyday language of the craftsman.

The Website features:

  •     Free E-course on the Six Biggest Mistakes for Small Contractors
  •     Discussion and comment on the latest trends in marketing for the remodeling contractor

About The Starving Carpenter:
The Starving Carpenter is an online resource to help home contractors and remodelers succeed in business by providing the tools and business planning skills to help them better run their business.

Visit to see the breakthrough concepts that turn struggling craftsmen into market dominators.

Press contact:
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Cole Calhoun
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