Matt Wilson and Matt Arnold Present Aligning Metrics with Business Goals at IIBA

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Evantage Consulting Presents: Aligning Metrics with Business Goals Business Analysts Learn How to Convert Web Analytics Into Meaningful, Actionable Contexts

Metrics can be overwhelming, and it's not always clear how to tie the numbers back to business goals. The key is translating metrics into actionable tasks that will help you reach your objectives.

Evantage Consulting, a Minneapolis-based leader in cross-discipline consulting for successful e-business initiatives, presents Aligning Metrics with Business Goals: How business analysts can help define, manage and communicate online metrics to achieve strategic goals. The event takes place today at 6:30 p.m. as part of the International Institute of Business Analysis Minneapolis-St. Paul chapter meeting at The Park Plaza Hotel in Bloomington.

The presentation will focus on using web metrics and analytics to effectively drive change.

"A lot of companies invest heavily in web analytics tools and then don't realize the benefits," explains Matt Arnold, a senior business consultant for Evantage Consulting and one of the presenters at tonight's event. "Metrics can be overwhelming, and it's not always clear how to tie the numbers back to business goals. The key is translating metrics into actionable tasks that will help you reach your objectives."

Arnold, an experienced business analyst who has led technology implementations and other projects, is joined by Matt Wilson, lead online marketing consultant for Evantage Consulting. By presenting together, Arnold and Wilson want business analysts to understand how important it is to work side-by-side with marketers. They'll show how this collaboration can start small and deliver quick "wins" that can be built into bigger and broader business solutions.

"A critical part of successful analytics is making sure you can communicate the data in context to the correct audiences," says Wilson. "Everyone has Web data, but a collaborative, internal plan for accessing, evaluating and using that data will create an action-oriented environment where people embrace change."

The presentation is based on an Evantage Consulting best practices that sustaining measurable e-business success requires marketing, operations and information technology to work together. These touchstone disciplines are critical to creating compelling customer experiences and achieving business goals. In addition to tonight's event, Evantage consultants frequently share their knowledge of strategic technology and online marketing through white papers and speaking engagements at local and national events.

About Matt Arnold
Matt Arnold is a Senior Business Consultant with Evantage Consulting. Matt has successfully led and participated in a broad range of projects helping to define client marketing and communications strategies. He has also led technology implementations while serving as an agent of organizational change. Matt has written for a number of industry journals and presented on topics of communications, knowledge management and online brand management.

About Matt Wilson
Wilson has more than 10 years of online marketing experience. He has helped both commercial and government agencies develop and communicate their marketing plans across business units, specifically utilizing Web analytics to aid in their decision-making process. He is the president of the Minnesota Interactive Marketing Association (MIMA) and also serves as an Adjunct Professor of marketing at the Minneapolis College of Art and Design (MCAD).

About Evantage Consulting
Evantage Consulting is a management consulting firm specializing in helping companies optimize their strategic technology and marketing investments. Evantage has demonstrated strong competencies in Business Analysis, Usability, Interactive Marketing and Program Management. The firm supports clients in industries ranging from healthcare to medical device manufacturing, financial services, professional services and consumer products. Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St. Paul Business Journal's Great Places to Work award.


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