Las Vegas, NV (PRWEB) March 18, 2008
Hot Fash, a growing women's clothing line for fun, trendy, sexy women announces the completion of the company's move from Miami, Fla. to Las Vegas, Nev.
Over a year ago, Hot Fash began the process of relocating its corporate office and distribution center from Miami Beach to Las Vegas where the city's mystique fit well with the look and feel of the trendy Hot Fash clothing line. The move also placed the company closer to its factory in Los Angeles.
Hot Fash began in Miami as a part-time, e-commerce retail venture in 2000. Focused on their music careers, company founders, Diana and David Legisima were recording artists signed to Universal Music. It was the marriage of their music and fashion that brought about Hot Fash. Diana searched through the fashion boutiques in Miami Beach to find cool clothes for her stage wardrobe. Making those styles available and affordable was the idea behind the creation of Hot Fash. The core inspiration for the line came from that hip, sexy and party Miami Beach vibe that is seen in the clubs along Ocean Drive and Washington Ave.
"We were ready to take the next step in the growth of the company, so the move from Miami to Las Vegas was a logical one," said Diana. "Las Vegas is the entertainment and party capital. It's a Hot Fash kind of town."
The fashion scene in Las Vegas has been growing along with its reputation as a party destination. It now boasts world class shopping in high end designer boutiques and is an up and coming location for Internet shopping Websites. Hot Fash adds a distinctive new component to the scene by showcasing the fashionable and trendy club style that both Las Vegas and Miami are known for. The Hot Fash clothing line is currently available online at http://www.HotFash.com and in boutiques around the world.
About Hot Fash:
The Hot Fash brand offers flattering, form-fitting women's apparel and footwear including sexy dresses, hot tops, stiletto shoes, trendy boots, and the latest clubwear styles.
Lisa Ebeltoft, Director of Internet Marketing
Hot Fash Apparel and Footwear