CODA Recruits Dedicated Sales and Marketing Team for On-Demand Software

Share Article

Dedicated team to market CODA 2go -- Evolution of go to market strategy for the on-demand marketplace -- Product launch planned for Dreamforce Europe.

CODA, the finance software specialist, today announced it is recruiting a dedicated sales and marketing team to support the new Software as a Service offering.

CODA 2go, CODA's new international accounting system, will provide companies of all sizes with financials on demand. The new recruits will focus on sales and marketing solely for CODA 2go and CODA's on-demand market strategy. They will join a dedicated team within CODA focusing on the on-demand market. The extreme flexibility of the design of CODA 2go will enable it to address the accounting system needs of a huge range of customers - from those with just tens of employees to those with tens of thousands.

"The level of feedback and demand we are already seeing is highly encouraging as we start to build our 'go to market' team," said David Turner, Group Marketing Director at CODA. "CODA 2go will further extend our wide choice of supported technology platforms and allow us to address an even broader range of organisations. We are growing a business around a new product and delivery method which is very exciting for us, but means we need to approach sales and marketing in a different way. We believe it is important to evolve and build more flexibility into our go to market strategy as the choice of software delivery methods expands. We can see huge potential for this type of software delivery in the future."

The first CODA 2go product will be launched at's Dreamforce Europe user conference in London in May, just seven months after the partnership was formally announced. The first release, built on,'s Platform-as-a-Service, will address the end-to-end sales invoicing process. It enables users to create an invoice from within the CRM software at the click of a button and post the transaction to their sales ledger, simplifying the sales process. Users will be able to turn sales orders in their Salesforce CRM applications into cash more efficiently, manage customer accounts better and reduce working capital requirements.

Such is the interest in CODA 2go that CODA recently launched a blog ( which provides updates on the development of CODA 2go to keep finance and IT professionals and customers abreast of key developments in the on-demand marketplace. The level of interest and interaction this has generated is helping drive development efforts and it includes a comment posted by Marc Benioff, CEO and founder of who says: "It's terrific to see the innovation and breakthrough technology coming from CODA on the platform." Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

CODA creates, markets and implements a comprehensive range of software systems designed specifically to meet the needs of Financial Directors and Finance Departments. These include financial management systems, analysis applications, and business process management and control software to implement compliance solutions. Its service oriented architecture also makes CODA software easy for clients and other vendors to integrate it with their business applications.

CODA was founded in 1979, has around 600 employees working at 18 offices in 14 countries. CODA software is designed for multi-currency, multi-language, multi-country, multi-company and multi-site operations, and is used by around 2,600 medium and large organizations in over 100 countries in a variety of markets and within both public and commercial sectors.

CODA is part of Unit 4 Agresso NV, which is headquartered in the Netherlands and listed on both the Dutch and Norwegian stock exchanges. The Unit 4 Agresso group is an international developer and distributor of integrated business information and management systems and security solutions, providing secure e-business solutions to its customers. It has around 3300 staff in 19 countries and 5200 client organisations.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Emma Hoyle
+44 1423 537 977
Email >
Visit website