THAT Agency Designs New Website for Masonite

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Leading Florida web design and development firm, THAT Agency, creates new web site for Masonite Doors.

THAT Agency, a leading web design firm from Florida, recently designed and developed a new website for Masonite, a world-renowned industry leader of interior and exterior doors.

"After reviewing several top prospective companies, THAT Agency was chosen by Masonite to completely rebuild our existing website," said Director of Communications, Larry Moore, "We wanted a fresh new look and functionality that would be the envy of our competitors."

Customers and industry professionals now benefit from a highly accessible interface for choosing the perfect door, and a new educational resource that provides in-depth familiarity with Masonite's product-line.

"We approached the design of with three fundamental goals; to create a highly interactive portal for the user, to keep the design aesthetically precise to the Masonite brand, and to instill confidence in a potential customer by providing them a wealth of resources and product information," said THAT Agency's President, Bill Teubner.

The new homepage is as a direct portal to exact information; designed as four pathways, "Browse, Design, Choose, and How-To." 'Browse' is a customized database product-gallery for navigating Masonite's extensive door collection. 'Design' offers two directions; 'Get Inspired' takes the user to a Flash, CMS-backed showcase of vibrant, high-quality, photographs of example Masonite product applications; "Online Door Designer", an interactive Flash guide, functions as a way to design and customize doors in real-time. 'Choose' is a gateway to Masonite's extensive educational section, transforming the selecting and buying process into a familiar experience; while 'How-To' offers concise, helpful guides to installing and maintaining that Masonite door.

"Working with THAT Agency showed us, first hand, just how versatile our presence on the web could be. We came to them with an idea and they fired back with innovative and bold solutions that have leveraged our reach far beyond expectations. They were faithful to their commitments and provided us a brilliant design that leaves no doubt about their superior capabilities," said Masonite's Chief Information Officer, John Przedpelski.

The new design was created using tableless CSS for fast load time, AJAX, HTML, and Flash. To improve the site's searchability and search engine ranking, THAT Agency provided Masonite with its SEO services for both on and off page optimization.

About THAT Agency:
THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes international companies such as Norwegian Cruise Lines and Hard Rock Hotels, they are still capable of meeting the needs and budgets of smaller businesses. They are equipped to provide every service of a web solutions company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are able to design a solution for just about any marketing or advertising need. From web design to social media marketing, THAT Agency has built a reputation based upon quality and timely delivery. THAT Agency can be contacted at 561-832-6262, or on the web at


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David Snyder
THAT Agency
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