WheyUP Wins Prestigious International Award

Revolutionary sports beverage named Best New Dairy Brand at Global Dairy Congress in Greece

Gilbert, Ariz. (PRWEB) March 17, 2008 -- WheyUP, the original protein drink with energy, captured the prestigious "Best New Dairy Brand" award at the Second Global Dairy Congress, held in Athens, Greece. WheyUP was recognized as the most innovative new dairy product on the market because it features whey protein, which is derived from cow's milk.

The Global Dairy Congress was designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments across all continents from top companies around the world. The theme of this year's Congress was "Taste of the Future" with emphasis placed on breakthroughs and advances in the dairy industry. Companies from 21 different countries submitted their products to be considered by the Dairy Congress.

"I am extremely honored to accept this award from the Dairy Congress," said WheyUP's inventor and co-founder Erik Rothchild. "This recognition by the Congress validates the uniqueness of WheyUP as a beverage that is healthy and functional. This was a meeting of the most distinguished members of the international dairy community. To have WheyUP recognized in this manner is truly amazing, given that the company is barely one year old."

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein isolate with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy - whether it's coffee, an energy drink or caffeine pills - to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

Whey protein is a natural, high-quality protein from cow's milk. It is a rich source of the essential amino acids needed by the human body on a daily basis. Amino acids are one of the most important elements for the maintenance of good health and vitality. They are the major source of building material for muscles, blood, skin, hair, nails and internal organs, including the heart and the brain.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

For more information, visit www.wheyup.com.

To schedule an interview with WheyUP founder Erik Rothchild, for a product sample, or a high-resolution product image, please contact Curt Blakeney, Edge Public Relations (www.edge-pr.com) at 480-628-1611 or curt@edge-pr.com.

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