ion interactive Introduces Flash Functionality for LiveBall Post-Click Marketing Technology Platform

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Online marketers can now quickly and cost-effectively develop adobe Flash creative to produce richer, more engaging post-click experiences.

ion interactive, the post-click marketing company, today announced the availability of robust Adobe Flash capability within its LiveBall post-click marketing technology platform.

Until now, developing and modifying Flash creative has been beyond the typical resource and economic constraints of online search marketers. Now, with Flash-enabled LiveBall, marketers can quickly and easily develop Flash creative to produce richer, more engaging and compelling customer post-click experiences, ultimately leading to increased conversion rates and ROI.

"With today's announcement, ion enables online search marketers to break through the 'boredom barrier' by providing an economical way to deliver much richer post-click experiences," said Justin Talerico, CEO, ion interactive. "Average, non-technical marketers, using only a web browser, can easily, rapidly, and cost-effectively build their own Flash interactions and animations including text, images and links."

The ion interactive LiveBall Flash Solution

LiveBall is ion interactive's post-click marketing technology platform. It's a "marketer's playground" that makes, hosts, tests and analyzes landing pages, microsites and conversion paths. Combining specialized content management, testing and analysis into a seamless, real-time platform, LiveBall increases conversion rates and makes online media spending more effective.

Each LiveBall post-click marketing console will now include a library of client-branded, ready-to-use LiveBall Flash Objects. In addition to this starter kit, LiveBall customers can easily build their own custom Flash objects or commission ion to create additional objects just for them.

"Search marketers using LiveBall can now develop one Flash element and use it over and over again, and modify it in real-time, without incurring the cost and time of working with developers," added Talerico.

Marketers can alter the text within buttons and animations, change the images or video inside the Flash, and change the links -- all with just a browser and LiveBall. Interactive buttons, polished segmentation choices, image rotators with refined transitions, and even Flash videos can all be easily manipulated using LiveBall.

As a result, rich multimedia experiences can now be delivered and tested against one another in post-click marketing. This new economy of power creative can be leveraged to significantly raise the user experience bar, engage prospective customers longer, and increase conversion rates far beyond the global average.

"Now what?: Visit ion interactive at SES

ion interactive, the company that brought online marketers the No More Landing Pages campaign and thought-leadership blog in 2007, recently launched its new campaign, entitled "Now what?" In the face of rising PPC costs, "Now what?" raises the question of how can CPC's continue to escalate when the people clicking--and their likelihood to convert--are static or declining? Learn ion interactive's answer to "Now what?" at booth #1016 on the SES show floor.


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Susan Delz
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