Internet Marketing Strategy Paying Off at DataMentors®

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Find and Convert, an Internet Marketing and search engine optimization company, announced today its role as DataMentors' agency of record for Internet Marketing service. Find and Convert was contracted by DataMentors in 2007 to deliver search engine optimization (SEO) services.

Our Internet Marketing strategy was built on the premise of fully synchronized tactics

Find and Convert has implemented a search engine optimization plan for DataMentors based on a progressive approach to its focused content around its data quality and data integration services. In addition to optimizing the website's content, new content was written to strengthen the website's ability to be indexed in search engines for highly targeted keywords used by business professionals searching for their data quality and data cleaning services.

DataMentors' clients are mid- to enterprise-size companies in the financial, healthcare, hospitality and service provider sectors that seek to attain maximum performance of their data through data quality and business intelligence analytic solutions that help them identify, cleanse, standardize, match, analyze, and manage product and customer information.

"Our Internet Marketing strategy was built on the premise of fully synchronized tactics," said Gordon Daly, Director of Marketing at DataMentors. "Our target audience is so narrowly defined that, we knew a search engine optimization plan would be a necessary part of our marketing equation if we were going to effectively reach our target. And we knew we didn't have the expertise in house so we turned to Find and Convert. By following the SEO strategy they recommended we are seeing measurable results. We're seeing more traffic visited to our website from relevant keywords, which previously did not produce visitors to our website. The result is new business opportunities coming from the Internet which have a high value to DataMentors."

"DataMentors has approached their Internet Marketing strategy wisely," said Bernie Borges, Chief Find Officer at Find and Convert. "They have spread their Internet Marketing plans across organic search engine optimization, paid search advertising and banner advertising in select content networks. Our role has focused on organic search, which is often the aspect of Internet Marketing which requires the most patience in building and implementing a plan. Our efforts have been focused on guiding their content strategy to achieve search engine rankings for select keywords which are relevant and viable. We'll continue to drive the search engine optimization strategy forward as an outsourced partner to DataMentors."

About Find and Convert:
Find and Convert is a marketing firm dedicated to producing sales opportunities for marketers through Internet Marketing strategies and services that can be measured for ROI. Services include: search engine optimization (SEO), search engine marketing/pay-per-click advertising (SEM/PPC), Web 2.0 consulting, blog and podcast marketing, website conversion strategies. Our Internet Marketing strategies are designed to help you find leads and convert them to qualified sales opportunities. We've provided these services since 2002.

Phone: 888-660-1981

About DataMentors, Inc.
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, Validata, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

For more information visit us on the web: or contact Gordon Daly, Director of Marketing, at 1.813.960.7800 x107

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Bernie Borges

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