Artisan Complete Brings Interactive Digital Signage To The Retail Shelf

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nCAP offers retailers and brands the first integrated, modular and measurable digital merchandising solution.

Artisan Complete, one of North America's leading providers of retail communication solutions, unveiled a new dimension in shopper marketing today at the GlobalShop 2008 retail tradeshow. nCAP is an all-in-one digital merchandising solution that can be continually rebranded for different retail campaigns using:

  • a fully modular design that supports multiple configurations and branding elements
  • high definition, full motion content on a 24" LG monitor which can be rotated into portrait or landscape mode
  • remote content management and reporting using Broadsign's industry leading digital signage software over a secure Internet connection
  • flexible interactive content navigation that enables shoppers to choose the information most relevant to them
  • revolutionary media impression measurement through facial recognition software from Cognovision

"The nCAP solution creates unlimited opportunities to attract and engage consumers at the point of purchase," says Mike Brown, Managing Director of Artisan Retail and Artisan Live, the retail marketing and digital signage divisions of Artisan Complete. "Using the nCAP, marketers can combine traditional static elements with full motion interactive messaging and receive continuous audience measurement from each location."

nCAP is the natural evolution of the "end cap" fixtures used at the head of shopping aisles in most retail settings. The modular design allows retailers and brands to quickly and easily refresh the look of these areas, while also giving consumers informative, interactive screens that will help drive understanding and product awareness right at the moment when those consumers make buying decisions.

Developed by Markham, Ontario-based Artisan Complete, the nCAP is powered by technology partners including Broadsign, whose digital signage software suite delivers over 5 million pieces of digital content to screens worldwide every day and is the only Arbitron-certified distribution platform in the digital signage industry.

"This is an exciting project for BroadSign because it really thinks through how a digital signage solution can be effectively used in a retail environment," said Rick Engels, President and CEO of Broad-Sign International. "nCAP is also the first application on the market using the interactive triggers capability BroadSign will be releasing at the end of this month."

nCAP also offers the cost-effective option of activating CognoVision's AIM software, a breakthrough audience measurement solution based on anonymous face-detection technology.

"The nCAP is a revolutionary addition to any retail environment. CognoVision's AIM system uses anonymous face-detection technology to collect audience viewer ship metrics and target ads in real-time. The seamless integration of AIM with nCAP complements Artisan's pioneering efforts to improve the shopping experience," comments Haroon Mirza, Director of Business Development for CognoVision. "Clients will know how many people looked at the display, how long they looked for, audience demographics, and more. Using these metrics, content can now be optimized based on actual nCAP user characteristics. We are very pleased to offer our technology on this breakthrough product from Artisan."

Showing at GlobalShop (Artisan Complete booth #1028, At-Retail Marketplace), one of the world's largest annual retail design and in-store marketing shows, Artisan is proud to showcase a piece that engages the consumer with award winning content and fulfills demand for information and purchase in a retail environment through interactive means.

About Artisan Complete

Artisan Complete is one of North America's largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies. With award-winning digital content services and an expertise in the constantly evolving technology landscape, Artisan Live provides a single source to marketers looking to extend their message onto new media at retail. Visit us at http://www.artisancomplete.com

About BroadSign International Inc.

BroadSign International Inc. is a leading worldwide provider of hosted solutions for managing digital signage networks. The BroadSignT Suite gives digital signage network operators a highly targetable, verifiable, reliable and affordable platform, using Software As A Service. BroadSign has clients in 25 countries and is a member company of the Out-of-home Video Advertising Bureau (OVAB), Canadian Out-of-home Digital Association, OAAA, In-Store Marketing Institute and POPAI. The company's corporate office is located in Minnetonka, Minnesota, USA. For more information, visit http://www.broadsign.com

About CognoVision Solutions Inc.

CognoVision Solutions Inc. is an innovative provider of automated real-time audience measurement solutions. CognoVision's sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. The company's solutions have been built from the ground up for the specific purpose of audience measurement, and are not derived from homeland security algorithms. CognoVision's AIM system has been designed to completely respect people's privacy. No personally identifiable information is ever collected, and no images are ever recorded. Visit CognoVision at http://www.cognovision.com
Contact

Stephen Ghigliotty
Account Director
Artisan Live
331 Amber Street
Markham, Ontario
L3R 3J7
905 475 2630
stephen.g@artisancomplete.com

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Brigit Pegg

905-475-2860
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