The CRM Alliance Launches ACT! Database Software Sweepstakes with Top Prize Valued at $6,325

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The CRM Alliance announces its ACT! Software Sweepstakes with a grand prize for one sales organization of an ACT! Software database system installed with training valued at $6,325. The promotion is for sales managers and business owners who have wondered what all the fuss is about with Customer Relationship Management (CRM) and to encourage businesses to investigate how CRM could help their sales force close business faster and not lose track of "not now" prospects. "In a lot of companies where ACT! Software is fully deployed, the ACT! database actually takes the place of hiring one more salesperson," said John Kaufman, president of The CRM Alliance.

But you must also have an easy way to follow up with prospects over time--even when they're not ready to buy from you. Consistent communications and measuring responses with customers and prospects requires customer relationship management software.

The CRM Alliance announces its ACT! Software Sweepstakes with a grand prize for one sales organization of a $6,325 ACT! Software database system installed with training. "Sales managers and their sales teams are being asked to produce more sales results in less time than ever before," said John Kaufman, president of The CRM Alliance. "We created a fun way to reward these hard-working sales professionals and show them how to go from 'one to one selling' to 'one to many' selling with easy-to-use customer relationship management database software."

In the past, sales people cold called prospects, tried to make on-site appointments with buyers and then spent time "showing a line" of their company's products and services. Today's buyers don't have time for this old-fashioned selling process--and neither do professional sales representatives. Now communication during the sales process takes place via email, faxing, direct mail and a company website. To leverage these advanced selling techniques, companies find they must utilize a sales and marketing database.

"Every business has a customer list. The key is to code your customers and prospects so you can keep in touch with your current clients and show them you appreciate their business," Kaufman said. "But you must also have an easy way to follow up with prospects over time--even when they're not ready to buy from you. Consistent communications and measuring responses with customers and prospects requires customer relationship management software."

The CRM Alliance knew that a sweepstakes targeted to sales managers and business owners would create excitement about ACT! Software and encourage businesses to investigate how a customer relationship management system (CRM) could help their sales force close business faster and not lose track of 'not now' prospects. "In a lot of companies where ACT! Software is fully deployed, the ACT! database actually takes the place of hiring one more salesperson--or eliminating a bad one!" Kaufman added.

The ACT! Software sweepstakes has five prize levels. The grand prize is a "fully loaded" ACT! Software System installed with training valued at $6,325.

Second prize is a five-user ACT! 2008 Premium EX Corporate License valued at $1,750. Third prize is $975 worth of ACT! add-on software, including CompanionLink PDA Synchronization software; Durkin Computing's Contact List Plus, Opportunity List Plus and Calendar List Plus; Patricia Egen Consulting's CompanyMaker; and Mondo Media's ACT! 2008 Unlimited User Single-Site Training CD. Fourth prize is two licenses of ACT! 2008 Premium EX with a 2-user SwiftPage Email Pro three-month account worth $883.

Nineteen 5th-prize winners will receive a single copy of ACT! 2008 Premium EX worth $349. Prizes in the ACT! Software Promotion total $17,357.94.

The sweepstakes ends April 30, 2008, and is open to business owners, sales managers and sales representatives in United States who are 21 years of age or older at time of entry. A sweepstakes entry form and the complete entry rules can be found on The CRM Alliance website.

About The CRM Alliance: The CRM Alliance is a group of the top 30 U.S. Sage Consulting firms with more than 100 Certified CRM Consultants on staff who provide software, training and support for ACT! Software and other Sage CRM and Accounting solutions.

About ACT! Software: ACT! Software is a leading contact management software with more than 2 million users nationwide. In 2007, the software celebrated its 20th year as the most popular contact management database system used by sales teams. ACT! Software is owned by The Sage Group PLC. Sage is a leading supplier of business management software and services to 5.5 million customers worldwide.

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LORI FELDMAN

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