How to Be a Complete and Utter Failure in Life, Work and Everything

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New book from FT Press, "How to be a Complete and Utter Failure in Life, Work & Everything," offers 44 ½ Steps to Lasting Underachievement.

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Really want to know how to fail consistently, massively and irrevocably in all aspects of your life? Well, "How to be a Complete and Utter Failure in Life, Work & Everything, 44 ½ Steps to Lasting Underachievement" offers sure fire tips on how to fail miserably in everything you do. This tongue-in-cheek self improvement guide provides tips and advice for individuals on how not to be a success. If you do the exact opposite of the advice given, you're guaranteed to be a success!

By approaching self improvement differently, offering advice and incorporating humor on how to be a failure, this book underscores the necessity of doing just the opposite. Everyone knows that children often do the opposite of what they are told, and the techniques provided here borrow on that concept just a bit!

This book provides 'failure seekers' with 44 ½ steps in order to succeed in being a complete and utter failure in work, career direction, personal relationships, leadership, goal-setting, financial security, first impressions, and in just about everything that impacts your life. A few of the 44 ½ steps offered to 'failure seekers' are: Don't do things on purpose (2), Don't know what you value in life (4), Don't have any goals (6), Don't change your beliefs (18), Don't expand your comfort zone (22), Don't be grateful (38), Don't commit to lifelong learning (39), Don't learn to communicate (41).

"How to be a Complete and Utter Failure in Life, Work & Everything, 44 ½ Steps to Lasting Underachievement" offers the following seven actions for Step Three - Don't Stop Working For a Living:

1.    Don't think about what job would make you leap out of bed each morning
2.    Don't think about how you can turn your hobby into a job
3.    Don't think about what you would work at if didn't have work
4.    Don't think about what really absorbs you. Don't ask yourself, "What am I doing when I feel most alive?"
5.    Don't answer the question, "What do you feel is your greatest natural ability?"
6.    Don't think back to what you loved doing as seven years old. Research indicates that successful adults often do something as a living that they were good at as a kid
7.    Don't think what you would dare do if you knew you couldn't fail

To request a copy of "How to be a Complete and Utter Failure in Life, Work & Everything, 44 ½ Steps to Lasting Underachievement" or ask any questions, please contact me at 212-641-6627 or laura.czaja @ pearson.com

To view the book online please click on the link below

http://www.ftpress.com/store/product.aspx?isbn=0138138109

About the Author
Steve McDermott is one of the UK's top motivational speakers, personal coaches, trainers, and consultants. The world's #1 expert on failure, he's been featured on everything from CNN to BBC Radio.

About FT Press
FT Press publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

About Pearson Education
Educating 100 million people worldwide, Pearson Education (http://www.pearsoned.com) is the global leader in educational publishing, providing research-based print and digital programs to help students of all ages learn at their own pace, in their own way. The company is home to such renowned publishing brands as Pearson Prentice Hall, Pearson Addison Wesley, Pearson Longman, Pearson Allyn & Bacon, Pearson Benjamin Cummings, Pearson Custom Publishing, and others. Pearson Education is part of Pearson (NYSE: PSO), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group.

"How to be a Complete and Utter Failure in Life, Work & Everything, 44 ½ Steps to Lasting Underachievement"

Steve McDermott
FT Press
March 2008
$14.99
208pp.
9780138138103

FT Press
Pearson Education
800 E. 96th Street
Indianapolis, Indiana 46240
http://www.ftpress.com

CONTACT:
Laura Czaja
Public Relations Manager
Laura.Czaja @ pearson.com
(212) 641-6627

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