New Belgium Urban Assault Ride Series Kicks off in Seattle -- Beer, Bikes, and Big Wheels are Coming to town on May 18th

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Adventure Fit Inc. announced today that the Urban Assault Ride will kick off the 2008 series in Seattle, Washington. The Urban Assault Ride is a funky bike scavenger hunt that sends two-person teams riding to checkpoints around town to complete crazy obstacle courses at each stop.

Adventure Fit Inc. announced today that the Urban Assault Ride will kick off the 2008 series in Seattle, Washington. The Urban Assault Ride is a funky bike scavenger hunt that sends two-person teams riding to checkpoints around town to complete crazy obstacle courses at each stop. Mental muscle is just as important as bike skills as teams of two choose their own course to checkpoints around the city. Obstacles are a surprise until participants arrive at the checkpoint and have included bike jousting, adult big wheel races, flying down an inflatable slip and slide, and much more. This pedal-powered urban adventure is an event that anyone can do.

The distance is around 25 miles and the ride takes two to three hours to complete. The ride is followed by a huge after party with New Belgium beer, live music, and plenty of two-wheeled shenanigans. Seattle was chosen as the first of the eight event series because it boasts a great cycling community and has an extensive cycling infrastructure.

Sponsored by New Belgium Brewing, makers of Fat Tire Amber Ale, the Urban Assault Ride is a green event designed to show riders that a bike is a great way to get around town. The event benefits Seattle's, Bike Works charity - a group that promotes bikes as a clean form of transportation. The Urban Assault Ride's "green focus" extends beyond bike advocacy. The production powers the event with a solar generator, a bio-diesel truck delivers the gear to each city, and almost all event waste is composted or recycled.

In addition, Urban Assault partners exclusively with companies that have sustainable business practices and promote bike advocacy. In addition to New Belgium, Urban Assault partners include Trek Bikes, Keen Footwear, Clif Bar, Sweet Leaf Tea, Swobo, Timbuk 2, Rudy Project and other local sustainability-focused partners.

Other bike-friendly cities selected to host this year's event are Portland (May 25), Austin (June 22), Fort Collins (July 20), Denver (July 27), Madison (August 24), Minneapolis (September 21) and Chicago (September 28).

Find out more at http://www.urbanassaultride.com.

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