New York (PRWEB) March 18, 2008
Over twelve hundred executives convened at the tenth annual eTail conference in Palm Springs, California for knowledge sharing, peer-to-peer networking and turn-key solutions. eTailers left with unparallelled strategic content in areas such as multi-channel marketing, social networking, merchandising/visualization, personalization, segmentation, search, email marketing, customer experience marketing, and analytics.
Over 76 key retailer speakers from top brands in the industry offered senior level case studies and tactical take-aways covering all aspects of multi channel retailing. Notable speakers include Brian Osborn, VP Category Marketing, Walmart.com, DJ Van Hameren, General Manager Global NIKEiD, Nike, Paul Chapman, CIO, Gap Inc Direct, Matt Siegel, SVP E-Commerce, HSN and Paul Miller, SVP Direct Commerce, Sears Holding Corporation.
The program encouraged networking and discussion through highly interactive roundtables, track sessions, Think Tanks, panel sessions and exclusive social gatherings. New to eTail, the Emerging Channels and Media Summit Day was an opportunity for retailers to discover valuable tactics to monetize content and integrate their brand into the digital consumer conversation. Special events like the eTail Carnival and Cocktail Reception encouraged all attendees to kick back with their peers over festive games like Ring toss and Darts.
eTail's specific offerings for retailers were the multiple networking sessions for retailers-only that facilitated relationship building. C-level executives and heads of IT and apparel took advantage of a closed-door private lunches in the Senior level Retailer-Only workshops. After a full day of knowledge gathering during the main conference day, retailers enjoyed one on one time with key speakers during the Speaker Wrap-Up "Think Tanks."
eTail, the leading North American multi-channel retail conference, delivers leading innovations from retail leaders. Look forward to eTail DC 2008 on August 4-7th at our nation's capital. New to the eTail conference series, eTail DC will dedicate one full day exclusively to The Mobile Marketing Forum: Monday, August 4th. This additional day of content will uncover the basics every retailer must know about increasingly developed m-commerce business and will help create a plan for leveraging this growth channel for 2009. For more information, please visit http://www.etaildc.com
JSpagnoli @ WBResearch.com