With the marketplace changing rapidly, we recognized a niche opportunity to reach out to the smaller syndication companies and producers who have very few choices for quality commercial representation.
Burbank, CA (PRWEB) March 18, 2008
Creative Television Marketing (CTM) announced today a major expansion of services to include commercial advertising sales with its agreement to represent Telco Productions' syndicated barter inventory. CTM will immediately take over all commercial advertising sales for Telco's Animal Rescue, Dog Tales and Missing, formally represented by Tribune Entertainment.
Richard Storrs, President of CTM says, "This is a natural progression for our company's continued growth strategy and we couldn't be happier that we are launching this service with Telco Productions. Telco's three well-known shows are family-friendly and have targeted audiences that are attractive to multiple advertisers."
Storrs added that CTM is very familiar with the type of brands interested in being featured on Telco's line-up, having represented their programs for ten-second sponsorships for over three years.
"Our experience with CTM has been extremely positive and we are solidly behind our choice to have them take over the entire commercial inventory for our shows," says Alex Paen, President of Telco Productions. Telco's six-time Emmy-nominated Animal Rescue enters its 12th season this fall, while Missing begins season 6 and Dog Tales enters season 2.
CTM has been representing ten-second national spots for closed captioning, website, travel and promotional sponsorships for more than 10 years, with an impressive client list that includes CBS Television Distribution, CNN, Atlas Worldwide and CF Entertainment.
As an industry leader in this field, CTM's roster represents some 25 different and diverse programs such as Judge Judy, the highest rated syndicated court program, and Judge Joe Brown.
Explaining why his company is expanding, Storrs said, "With the marketplace changing rapidly, we recognized a niche opportunity to reach out to the smaller syndication companies and producers who have very few choices for quality commercial representation."