Contact Lens Prices - What A Tease

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Online contact lens retailers tend to publish "as-low-as" teaser pricing on price comparison engines without mention of rebate and volume discount qualifiers. To address this shortcoming, was developed as a price comparison engine to display base prices, shipping costs, and special offers. The proprietary software auto-chooses coupons and rebates according to the desired quantity of lenses. has completed three months' beta testing on its proprietary price comparison software, designed to auto-pick coupons and rebates for contact lens users. Pushing beyond traditional price comparison sites, is proud to announce a new way for contact lens shoppers to compare prices.

Larger and unfocused price comparison sites tend to offer lowest-possible prices supplied by retailers. The problem with lowest-possible prices, or "as-low-as" prices, is that consumers cannot always take advantage of them. Consumers must first qualify for discounts before buying, and need to buy minimum quantities or be first time customers. There is a high potential for dissatisfied consumers to leave the store. Online retailers really need to examine the "as-low-as" pricing practices and ask themselves if offering teaser prices increases or decreases credibility and sales.

Online retailers have several considerations to address, one of these being the competition. If retailer X decides to publish the absolute lowest cost and makes no reference to rebates, coupons, and volume discounts, then retailer Y feels compelled to offer the same. This age-old game is the basis for the argument of never building a business on price alone, because, no matter what, someone will always claim to have a better price!

Patrick O'Donovan, owner and developer, explains that teaser price comparisons are unnecessary, because was designed for consumers not retailers.

"The site was designed for analytical shoppers who care about details," he says. "Details like base price before volume discounts and special offers, details like shipping and handling costs, and details like total costs. We've built a site we would want to use ourselves." evaluates each cost according to the number of lens boxes the consumers wants, then matches up coupons and rebates available in its database to calculate and deliver the lowest cost to the consumer.

O'Donovan says he is putting a strong stamp of approval on the site and its proprietary software. "It works as advertised, and after thousands of visitors, this package allows lens shoppers to see significant savings with every contact lens purchase."

The site gives contact lens buyers an opportunity to compare prices from a select group of established online retailers. When a visitor enters the quantity of lenses, the software calculates lowest overall cost including shipping and handling, and matching coupons and rebates, and then displays the list by total cost.

Developed by Toplevel Technologies LLC, is a Website specializing in name brand contact lens price comparisons, and can be found at

Patrick O'Donovan
Toplevel Technologies LLC.
(970) 498-0743


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Patrick O'Donovan
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