First Trace Names Albert Whipple VP of Sales

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First Trace, Inc. , a leading provider of engineering document management, data unification and process management solutions, has announced that Albert Whipple has joined the company as the new Vice President of Sales. Whipple will lead First Trace in bringing the advanced Kinnosa suite of products and solutions to the engineering and enterprise marketplace. "Albert brings an entrepreneurial passion and decades of sales and marketing experience in high technology industries to our growing team," said Terry Simpson, President and CEO of First Trace. "We are extremely excited about bringing a dynamo of this caliber aboard to command our sales efforts."

We are looking for Albert to use his expertise to take control of our national and international customers and prospects to build on the success we have already achieved in delivering evolved solutions.

First Trace, Inc. , a leading provider of engineering document management, data unification and process management solutions, has announced that Albert Whipple has joined the company as the new Vice President of Sales. Whipple will lead First Trace in bringing the advanced Kinnosa suite of products and solutions to the engineering and enterprise marketplace. "Albert brings an entrepreneurial passion and decades of sales and marketing experience in high technology industries to our growing team," said Terry Simpson, President and CEO of First Trace. "We are extremely excited about bringing a dynamo of this caliber aboard to command our sales efforts."

Albert Whipple has succeeded as a VP of Sales and Marketing and Director of Sales for a number of software, high technology, and project management firms including Informatics, Tektronix and Electronics for Imaging. Whipple has progressed his career and the business units he lead with a "no excuses" sales philosophy grounded in understanding customer needs and the best ROI case possible to meet those needs. His impact has been felt across a number of markets by employing core selling principles and a pragmatic sales approach that focuses on a clearly defined strategy.

At First Trace, Albert will focus on driving Kinnosa solutions into the engineering and enterprise marketplace and establishing Kinnosa as the de facto standard for document management solutions. The Kinnosa Enterprise System is an open, distributed, and affordable document management system that integrates with CAD products such as SolidWorks, Microstation, AutoCAD, as well as desktop tools MS Office and OpenOffice. Whipple has a responsibility for sales teams across North American and Europe handling both direct and indirect sales.

"Albert´s experience in directing sales teams, delivering multi-million dollar contracts, and developing market opportunities will cement First Trace as the market leader in software solutions for highly complex document management and process management requirements," said Terry Simpson. "We are looking for Albert to use his expertise to take control of our national and international customers and prospects to build on the success we have already achieved in delivering evolved solutions."

About First Trace
First Trace Incorporated is a responsive global provider of document management and data unification solutions for industries with complex technical and business information needs. First Trace has innovated the next leap forward in the evolution of document management with the only transparent document management, data unification, and collaborative solutions that leverage existing technology investments. Combining decades of high technology, manufacturing, and engineering experience, First Trace has customers worldwide across a range of industries including aerospace, defense, automotive, facilities management, energy, utilities, manufacturing, healthcare, as well as state and local governments. First Trace customers are some of the largest industry players and include Ford Motor Company, Lockheed Martin, Bombardier Aerospace, Mittal Steel, Georgia-Pacific, New York State Electric & Gas, Accuride, Mitchell International and Ineos Chemicals. To learn more about First Trace and the evolution of document management, visit http://www.FirstTrace.com or call +1 480.940.2393.

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Kyle Blair
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