Nilaam Launches Pakistan's Very Own eBay

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Nilaam, a newly launched auction web site, brings the rich benefits of e-commerce to a growing Pakistani base of Internet users.

Nilaam, a newly launched auction web site, brings the rich benefits of e-commerce to a growing Pakistani base of Internet users.

"Nilaam will make social commerce a reality in Pakistan," says Akbar Mithani of Mithani Capital Partners, the U.S. private investment firm that is launching the web site. "We want to expand economic opportunities in Pakistan by fostering an emotionally satisfying experience for Pakistanis to explore, learn, shop, share and talk with each other."

Nilaam will be launched on April 15, 2008, at http://www.nilaam.pk, with the intention of transforming Pakistani shops and business owners into e-commerce enterprises and entrepreneurs. Nilaam will offer a wide selection of electronics, apparel, automobiles, real estate, gaming, jewelry, music, clothing, and other services.

Nilaam will offer its users many of the features of eBay, such as seller reviews, seller feedback, seller history, buy-now options, and bidding options. The web site will primarily reach out to individuals looking to dispose of goods they no longer want, and as well as small business owners. Shop owners or business owners in Lahore can now sell to buyers not just in close proximity but to anyone even as far away as Karachi or the United Arab Emirates.

"Pakistan has grown from 133,000 Internet users in 2000 to over 18 million today," says Mithani. "There are no Wal-Marts, No Home-Depots, No Remax's, No Japanese car dealerships, But now there will be Nilaam, which will bring buying and selling to the consumer's desktop."

About Mithani Capital Partners

Mithani Capital Partners is a privately held company specializing in the acquisition and development of innovative education, technology and real estate assets. Mithani Capital Partners develops and implements strategies to harvest ripening opportunities in emerging markets. Having acted as principals in distressed acquisitions, the firm understands the meaning of risk, reward, value enhancement, capital allocation, and profit maximization. Mithani Capital looks for opportunities to create significant consumer value, whether through a New Urbanist influenced development in Pakistan or a new educational avenue in the United States.

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Akbar Mithani
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