Greenlight Wireless Expands Reach into Emerging Markets

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Skweezer technology provides optimized Web access to Orange Madagascar's 1.4 million customers.

Orange Madagascar S.A. has released its new Orange World portal powered by Greenlight Wireless' Skweezer technology, which optimizes Web pages and searches for mobile handsets.

Orange World is a mobile Internet portal that provides Orange Madagascar's 1.4 million customers with access to Web content, such as news and sports scores, from their mobile phones and PDAs. Skweezer Private Label has been integrated into this portal so that Orange customers will be able to browse off-portal and visit any Web site on the Internet, whether it's mobile-friendly or not.

"Orange Madagascar has chosen to work with Greenlight Wireless to integrate Skweezer into its WAP portal because of Greenlight's experience, knowledge and expertise in the technology of reformatting pages to adapt them to the screens of mobile phones," said Orange Madagascar Product Manager Tohiniaina Raherimanantsoa.

Approximately 24% of all Skweezer users are from so-called "emerging markets". The growth in this sector is an ongoing tend that became apparent in mid-2005, when Skweezer penetration in Latin America, China, and India began to accelerate. Skweezer Private Label is also used by Orange Dominicana's 850,000-plus customers, with further Private Label implementations due to be deployed in upcoming months.

Orange Madagascar is using Skweezer Private Label, which is a carrier-grade solution that optimizes Web content for PDAs and cell phones. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: http://www.greenlightwireless.net
Greenlight Wireless blog: http://blog.greenlightwireless.net

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