Corvest Releases First of Many Solutions-Based Sales Tools

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Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, Toppers and It's All Greek To Me, has released a solutions-based sales tool for promoting in the financial market.

Promotional products suppliers have a deep history of focusing on product-driven sales. We saw a need for solutions-based selling and are partnering with our distributors to provide the necessary tools.

Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, Toppers and It's All Greek To Me, has released a solutions-based sales tool for promoting in the financial market. This is the first of many sales tools in the works at Corvest to focus on solution-selling, each aimed at helping promotional products distributors reach targeted audiences throughout the year. The financial markets brochure features over 75 business-related promotional products from all three of Corvest's subsidiaries. It is available for download at http://www.advalite.com, http://www.toppersllc.com and http://www.iagtm.com.

Mark Holland, Vice President of Marketing at Corvest, says, "Promotional products suppliers have a deep history of focusing on product-driven sales. We saw a need for solutions-based selling and are partnering with our distributors to provide the necessary tools." Corvest's solutions-based sales tools, Holland says, "are Corvest's way of saying thank you to our loyal distributors. It's our way of helping them increase sales."

Building on Corvest's reputation for exceptional service, Corvest's "Marketing With Promotional Products" blog will expand on each sales tool to offer more detailed instruction on generating leads and increasing sales. The blog, housed at http://corvest.typepad.com, features a Corvest TV section, utilizing You Tube technology to deliver fun and informative product demonstration videos. It also houses monthly selling opportunity flyers and a wealth of information on successfully using promotional products in today's competitive marketplace. Corvest will launch a feature-rich website in multiple stages throughout the year that will further expand on solutions-based selling and provide additional sales tools.

A state-of-the-art, consolidated warehouse space in Largo, Florida has allowed for shared resources among Adva-Lite, Toppers and It's All Greek To Me. This strategic consolidation has made it easier than ever for Corvest to offer multi-line promotions to their distributors. Toppers completed its relocation to the new 300,000-square-foot facility in December 2007. It's All Greek To Me is in the final stages of its move from Simi Valley, California with anticipated completion by late March. Already located in Largo, Florida, Adva-Lite will soon join Toppers and It's All Greek To Me in the new facility.

Corvest is a Counselor Top 40 Supplier, holding the number 18 position. It's All Greek To Me won the 2008 Distributor Choice Award for Supplier of the Year: Toys, while Adva-Lite received the award for Supplier of the Year: Flashlights.

About Corvest
Award-winning, multi-million dollar promotional products supplier Corvest SPV, LLC, located in beautiful, sunny central Florida, owns and operates three highly successful operating units - Adva-Lite, Toppers and It's All Greek To Me. Each unit has been in operation for nearly 50 years, and the company as a whole employs over 300 talented associates in the brand new, state-of-the-art, 300-thousand square foot facility. Owned by one of the world's leading private investment firms, Corvest remains a top 20 wholesale supplier for the promotional product industry. For more information, please visit http://www.toppersllc.com, http://www.advalite.com, or http://www.iagtm.com.

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Mark Holland
Corvest
727-369-5220
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