CosmoGIRL! Celebrates a Totally Virtual Prom

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CosmoGIRL! magazine is celebrating its first virtual prom event in the new CosmoGIRL! Village located in the 3D social virtual world, There.com. The magazine's partners for the event include ABC Family and ACUVUE® Brand Contact Lenses.

CosmoGIRL! magazine is celebrating its first virtual prom event in the new CosmoGIRL! Village located in the 3D social virtual world, There.com. The magazine's partners for the event include ABC Family and ACUVUE® Brand Contact Lenses.

In November, 2007 Makena Technologies, creator of There.com, partnered with CosmoGIRL! to extend its brand into the virtual world category. The CosmoGIRL! (CG!) Village is located along a beautiful sunny beach in There.com, where members can enjoy dance parties, fashion shows, spa makeovers, photo booths, live events, rich media and shopping for virtual and real-world clothing and accessories.

CosmoGIRL!'s first ever virtual prom event will take place on March 27th, 2008 at 8:00 PM EST/5:00 PM PST. To attend the virtual prom event, visit There.com and download the free software, create your avatar and log in. Then search for CosmoGIRL! Village and join in the fun.

Virtual prom activities include:

  • Video trailers for ABC Family's original reality series, "America's Prom Queen"
  • Avatar makeovers with colored contact lenses from ACUVUE®.
  • Virtual dance party at Club CG!
  • Photo opportunities with your avatar date on a virtual red carpet
  • Free give-away prizes, such as a virtual tiara inspired by "America's Prom Queen"
  • The first ever CG! Virtual Prom Queen and King Competition on the CG! Live Stage
  • The hottest prom after-party to hit the virtual world at the ACUVUE® OASYS™ Lounge

"Prom is a high school girl's biggest night of the year and we wanted to find a way to celebrate in both the real world and the virtual world," says CosmoGIRL! Associate Publisher Eric Schwarzkopf. "A virtual prom enables us to offer cutting edge ways to engage our readers with the brands and events they love most."

"CosmoGIRL! Village has been a huge success within There.com and is one of our most popular destinations," said Michael Wilson, the CEO of Makena Technologies. "We are really looking forward to this event and we know our community is very excited to be a part of it."

About CosmoGIRL!
CosmoGIRL! (http://www.cosmogirl.com) empowers and inspires young women to be leaders in all aspects of their lives. From setting the latest trends to standing up for what they believe in, our readers were Born To Lead. CosmoGIRL! publishes ten issues annually, as well as CosmoGIRL! Prom. Teens can also interact with the brand on the digital front, with CosmoGIRL.com, CosmoGIRL! mobile (m.cosmogirl.com), and an original webisode series covering up-and-coming fashion designers. In addition to its U.S. flagship, CosmoGIRL! publishes 7 editions around the world. The magazine is published by Hearst Magazines, a unit of Hearst Corporation (http://www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines is the U.S. (77.4 million total adults, according to MRI, Fall 2007).

About VISTAKON®
The VISTAKON® division of Johnson & Johnson Vision Care, Inc. specializes in disposable contact lenses which it markets under such brand names as ACUVUE®, ACUVUE® ADVANCE® with HYDRACLEAR®, ACUVUE® ADVANCE® for ASTIGMATISM, ACUVUE® OASYS™ with HYDRACLEAR®, PLUS; 1-DAY ACUVUE® MOISTTM; and ACUVUE® 2 COLOURSTM.

ACUVUE®, HYDRACLEAR®, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.

About Makena Technologies, Inc.
Makena Technologies is the parent company of There.com, a fully interactive, 3D online virtual world where members can customize and create their own 3D character, meet and hang out with friends in real-time using voice and text chat, build their own virtual homes, participate in events ranging from car races to paintball to fashion shows and even create and sell their own virtual items. There.com is a safe and exciting "PG-13" environment for ages 13 and up that has something to offer nearly anyone. Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For more information, visit http://www.there.com.

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Corinne Kotler
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