The much sought-after youth demographic is having a dramatic impact on the industry in terms of what they watch and how they watch it. Our event tackles these trends and examines the opportunities and challenges for the industry in the years to come.
Los Angeles, CA (PRWEB) March 18, 2008
Digital Media Wire today announced its agenda and speakers for the upcoming Future of Television (http://www.televisionconference.com/west) to be held at the Hollywood Roosevelt in Los Angeles, CA, March 24 - March 25, 2008.
"Future of Television Forum grapples with the most compelling issues and latest trends impacting the television industry, from online video to digital television to reality programming," said Ned Sherman, producer of the event and CEO/Publisher of Digital Media Wire. "The much sought-after youth demographic is having a dramatic impact on the industry in terms of what they watch and how they watch it. Our event tackles these trends and examines the opportunities and challenges for the industry in the years to come."
A recent study by the research firm Grunwald Associates gives a snapshot of some of these changes. Teens are "actively multitasking," which is defined as content in one medium influencing a concurrent behavior in another, while online and watching TV. The Future of Television thoroughly explores these shifts, among many others.
- 64% of kids report going online while watching TV, with 49% of Teens doing the same from three times a week to several times a day.
- 73% of kids are actively multitasking while viewing TV, which is up by +33% since 2002.
- 50% of 9 to 17-year-olds visit websites they see on TV even as they continue to watch
- 45% of teens have sent instant messages or e-mail to others they knew were watching the same TV show
- 33% of 9 to 17-year-olds say they have participated in online polls, entered contests, played online games or other online activities that TV programs have directed them to while they are watching.
- While TV/internet multitasking, 47% of kids report their attention focused primarily online, with 42% saying they focus equally on the two, while 11% report TV holds their primary attention.
The two-day event is the industry's only comprehensive television conference focused on the evolution and future of the space. The conference agenda, which includes senior participants from major studios and networks, social networks, online distributors, mobile companies, online content distributors and association heads, includes compelling roundtable discussions and panels on the following topics:
- The Top Digital Media Trends Impacting the Television Industry
- The Outlook for the Television Industry & Digital Media
- REALITY PROGRAMMING 2.0: What's Next for TV's Popular Genre of Programming?
- Global TV & the Emergence of Worldwide Content Distribution Networks
- New Television Technologies You Need to Know
- The Future of Television Advertising
- Mobile TV: Hit or Miss?
- Direct to Internet: Producing Content Specifically for Online Audiences
- Digital Television (DTV) is Coming
- Who's Watching (and are they buying anything)? The Evolution of Metrics and Analytics for Television 2.0
- Innovations that are Shaping the Future of Television
The event features keynotes from Marshall Herskovitz, Emmy-Winner, Writer, Director, Creator, Producer ("Traffic," "The Last Samurai," "Blood Diamond," "thirtysomething," "quarterlife") / President, Producers Guild of America; Tony Ponturo, President & CEO, Busch Media Group, Vice President, Global Media Sports Marketing, Anheuser-Busch; Joel Hyatt, CEO of Current TV; and Carson Daly, Host, NBC's "Last Call with Carson Daly".
Attendees are over 300 decision-makers from studios, networks, producers and distributors, technology companies, wireless companies, rights organizations, industry bodies, advertising, attorneys, artists, investors and venture capitalists.
Please see attached list for a complete list of speakers.
Event sponsors and media partners include Fast, IBM, CEA, MoCA, Move Networks, Mozes, Davis Wright Tremaine, LLP, Parks Associates, JackMyers.com, CableFAX Daily, CableFAX, Cable 360 Net, The Cable FAXIES awards, webcastr, Billboard Publicity Wire, Frank N. Magid Associates, New York-Tokyo and NVPR.
For complete agenda, registration and event details please visit: http://www.televisionconference.com/west.
In addition to the Future of Television West, Digital Media Wire will also host the Games & Mobile Forum in Los Angeles on May 21-22. Other prominent Digital Media Wire events include the Digital Music Forum West and East: Mobile Games Insider, The Millennials, and the Washington Digital Media Conference, which it produces in tandem with Potomac Tech Wire.
About Digital Media Wire, Inc:
Digital Media Wire is an events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit: http://www.digitalmediawire.com.
Digital Media Wire, Inc.
ellen @ digitalmediawire.com