American Clay Enterprises, LLC, Launches Single-Coat 'Enjarre', Sprayable Sustainable Plaster For Commercial Market

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American Clay Enterprises, LLC, manufacturers of award-winning American Clay Earth Plasters, has created Enjarre (pronounced n-har-ray), a single-coat plaster directed at the commercial and multi-unit residential markets, launching April 1st. Sprayed on, Enjarre contains zero VOCs, is a hard, durable, mold-resistant, non-toxic, reimulsifiable plaster finish - with no inherent waste on-site - that comes pre-tinted, with eight colors initially available. The plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls. And at less than $.30 per square foot to contractors, with color and binder inclusive, Enjarre gives builders a product that helps provide top indoor air quality and beauty--and can contribute toward up to seven LEED points (five in most areas)--at a very competitive price.

American Clay Enterprises, LLC, manufacturers of award-winning American Clay Earth Plasters, has created Enjarre (pronounced n-har-ray), a single-coat plaster directed at the commercial and multi-unit residential markets, launching April 1st. Sprayed on, Enjarre contains zero VOCs, is a hard, durable, mold-resistant, non-toxic, reimulsifiable plaster finish - with no inherent waste on-site - that comes pre-tinted, with eight colors initially available. The plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls. And at less than $.30 per square foot to contractors, with color and binder inclusive, Enjarre gives builders a product that helps provide top indoor air quality and beauty--and can contribute toward up to seven LEED points (five in most areas)--at a very competitive price.

American Clay Enterprises' mission is to bring universal awareness to the value of environmentally conscious products for indoor spaces. With the drywall market the most dominant in commercial construction, the company has made this market its primary target with Enjarre and therefore, considered carefully the varying regional building habits/costs during their R&D phase to ensure their ability to compete. Typical wall finishes range from (a) gypsum plus paint on drywall with an average cost (product + labor) of $1.75/sq. ft. to (b) texture plus paint, average $.85/sq. ft., or (c) smooth wall plus paint, average $1.26/sq. ft. Enjarre, with labor, is estimated at $.85-1.20/square foot.

"The challenge with our premium products has been to compete with low installation costs for typical commercial finishes like 'texture & paint'," states Croft Elsaesser, American Clay CEO and co-Founder. "With Enjarre, we can provide the benefits of American Clay to production and commercial installations while providing the developers and builders with a competitive edge."

Labor for Enjarre application is minimal, thus a cost savings. Created to be sprayed on with statur tube driven texture machine, eight hours of labor equates to 2000 sq. ft. of completed wall space. The plaster can, however, also be hand-troweled, in order to gain more from the product's textural qualities. The plaster can be built to 3/8" thickness, if desired, and the end result is a matte finish, which is more reflective of today's desire for a more modern, natural and simple backdrop for residential and many commercial projects. Packaged in 80-pound recyclable sacks also reduces cost (less waste).

As with the award-winning earth plasters, Enjarre resists mold (without toxic fungicides), contains zero VOCs, is non-toxic, biodegradable, fade-resistant, non-flammable, easy to maintain, has high consistency, repels dust, and the manufacturing process uses low inherent energy. Enjarre is a blend of post-industrial aggregates, clays, and pigments. Clients can request the product be mixed with American Clay's most chemically-green binder, Mud Glue™. As an alternative, clients can use a PVA-based Enjarre AddMix binder that maintains the zero-VOC, non-toxic, biodegradable properties while providing workability similar to modern products, and at slightly lower cost than the Mud Glue™. These options make Enjarre the most sustainable product in this field. As a green-committed company, they are continually using R&D to move toward using sustainable versions of current polymer technology.

About Amercian Clay Enterprises, LLC:
American Clay produces award-winning, all-natural interior wall finishing products. Their Earth Plasters and the new commercial Enjarre single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. Moreover, the plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on additional products, ordering, technical specifications, product application and additional resources and links.

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JULIE DU BROW
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