MakeMeTop Bid Management Tools Launch Full Baidu PPC API Integration

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neo@Ogilvy first to launch new Implementation of MakeMeTop bid management and analytics software with Baidu API support in China.

Microchannel Technologies Ltd., the software house that produces the advanced multi-lingual, multi-currency MakeMeTop series of bid management and analytics tools widely white-labelled by agencies worldwide, has successfully integrated the Baidu PPC API into their software, adding full support for the leading Chinese search engine to those already covered in the system -- including Google, Yahoo, MSN, Ask, Miva, Looksmart and Mirago.

In an exclusive arrangement with neo@Ogilvy China whereby they initially have the sole rights to market the facility within China, MakeMeTop have provided them with a white-labelled version of their full bid management and analytics software interface which allows all strategies and other bid management functions available for other PPC engines to work seamlessly with Baidu. Neo@Ogilvy officially launched the system this week in Beijing.

Barry Lloyd, CEO of Microchannel Technologies, says: "We are proud to be one of the first international bid management system providers to fully integrate the Baidu API. Although our clients have been running campaigns on other search engines in the Chinese and Far Eastern markets for some time, Baidu is a crucial component for anyone wishing to market via PPC in China. The standard Baidu PPC management interface is in Chinese only, now marketers from around the World can use our software in their own preferred language to fully manage Baidu campaigns. We look forward to working closely with neo@Ogilvy to ensure their success in that market by providing them with the best bid management and analytics solutions available."

With their Head Office in Northern Ireland and regional facilities in England, Russia, USA and Thailand - MakeMeTop software handles bid management and analytics for thousands of clients via over 50 agencies as a white-labelled solution in over 20 countries worldwide.

About Microchannel Technologies Ltd
Microchannel Technologies Ltd., was formed in 2000 and has been providing search engine marketing software and services under their MakeMeTop trademark for over 8 years to companies worldwide.

About Neo@Ogilvy
Neo@Ogilvy is a full-service digital and direct media company. It is part of OgilvyOne Worldwide, the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.

About Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol "BIDU".


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