Activa Live Chat 2 Combines Performance, Features, Availability for Rich Internet Applications

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Activa Live, Inc. introduces new Activa Live Chat 2 release. The enhanced live chat platform is 130% faster, integrates with Google Analytics™ to measure conversion rates, and brings live chat to Internet applications for the first time.

Activa Live, Inc., a provider of on-demand live chat technology for online sales and customer service, today announced the availability of Activa Live Chat 2. The latest release of the company's live chat platform introduces broad new features, including a redesigned operator console, expanded customizing options and integrated analytics that enable clients to improve conversion rates and increase customer satisfaction.

Activa Live Chat 2 sports a completely new operator console, the central interface used by its customers' agents for real-time monitoring and interacting with online visitors. The company added mini applications, called Chatlets™, that are embedded within the operator console to provide specialized functions and integration with third-party applications. The console also received a redesigned interface to help provide a more intuitive and interactive user experience.

"The new operator console has tested to be 130% faster than the previous version," said Activa Live president Jeffrey Kazmierski. "And our new Chatlets let us plug-in with other business applications for extended functions such as CRM quickly and easily, making this new version an even more valuable tool for business customers."

The significant new release also provides a method for integrating the company's live chat services into Rich Internet Applications (RIA) built with Adobe Flash, Flex or AIR technologies. Virgin Mobile representatives were among the first given advanced access to the new version and integrated Activa Live Chat into a Flash-based Valentine's Day promotion.

"Before today, live chat solutions were limited to traditional, HTML-based Websites," Kazmierski said. "Activa Live Chat 2 changes everything by being the first and only live chat platform with the ability to integrate directly into RIAs."

The Google Analytics reporting platform also has been seamlessly integrated into Activa Live Chat 2. The new feature helps customers determine which of their online marketing campaigns result in the use of live chat and, subsequently, how live chat influences their conversion rates. The thousands of small and mid-sized businesses that already use Google Analytics can now use the feature to accurately measure the effectiveness of their live chat initiatives within their familiar analytics interface.

All current Activa Live Chat customers will be upgraded instantly through the company's Software-as-a-Service (SaaS) delivery model, where software is accessed through the Internet instead of through a personal computer or network server.

Activa Live is committed to an aggressive year of extending and adding new features to Activa Live Chat, and will continue to focus on attracting enterprise customers as well as smaller SMB clients. "Our modern live chat platform was engineered from day one for rapid deployment of new features," said Kazmierski. "The features released today are just the tip of the iceberg."

About Activa Live
Activa Live is a provider of Software-as-a-Service (SaaS) live chat, online visitor interaction and conversion solutions. Its fully on-demand software enables organizations to monitor, identify and engage online visitors in real-time, helping increase sales and customer satisfaction, while decreasing support costs. Transcending the Web, its Activa Live Chat software is the first and only live chat platform available for both traditional Websites and Rich Internet Applications (RIA), enabling customers to deploy the company's live chat solutions within Adobe Flash and applications built using Flex and AIR technologies. Customers can setup a custom deployment in minutes or further leverage the platform by using its Software Development Kit (SDK) to develop custom solutions for specific business objectives. Activa Live Chat is the most modern and easiest to use live chat software, offering unmatched flexibility and unlimited customization options for SMB and enterprise customers worldwide. Activa Live is headquartered in St. Clair Shores, Michigan. For more information, visit http://www.activalive.com .

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Jon Aniano
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