IDC and The Industry Standard Announce Strategic Prediction Market Partnership

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New relationship leverages collective intelligence alongside independent analysis to create new and innovative offering.

Our partnership with The Industry Standard enhances our ability to deliver research that is timely and relevant to our customers.

IDC , a leading IT market research firm, and The Industry Standard, the recently re-launched Web-only publication covering the Internet economy, today announced a strategic partnership to create an innovative research service, focused on the digital marketplace, that will combine leading IDC analysis and opinion with prediction market data sourced by The Industry Standard.

IDC will bring its expert insight, opinion and market intelligence to bear in the development of the new research program in conjunction with The Industry Standard's ongoing coverage of emerging technologies and companies, venture funding, acquisitions, product and site launches, and other significant developments in the internet space.

A pioneering feature of the new Industry Standard is an online prediction market, which uses community input and proven algorithms to forecast events in the technology industry. Using virtual 'Standard dollars,' The Industry Standard's highly interactive, online format allows the technology-savvy masses to weigh in on relevant market issues and "bet" on the outcome of future technology events.

"This partnership creates tremendous value for both organizations," said Derek Butcher, The Industry Standard's General Manager. "The Standard gains as a partner the world's #1 technology research organization, and IDC's clients will gain access to unique market insight produced by our prediction market regarding the internet economy."

As a long-time provider of global IT, telecom, and consumer market intelligence services, IDC is uniquely positioned to provide expert opinion and analysis to The Industry Standard's community-driven prediction market component, as well as its leading-edge editorial content.

"Prediction markets are an innovative complement to IDC's digital marketplace research," said Crawford Del Prete, IDC's Executive Vice President, Worldwide Research. "Our partnership with The Industry Standard enhances our ability to deliver research that is timely and relevant to our customers." This partnership supports IDC's commitment to expanding its coverage of the important developments in the digital marketplace and represents additional overall investment plans for this research area.

About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com .

About The Industry Standard
The Industry Standard is a one-stop online resource for the internet professional to follow, understand and anticipate the key events shaping the online economy. The publication provides daily news coverage, in-depth editorial analysis and event forecasting for the online economy, using both traditional editorial and leading-edge community intelligence aggregation. Visit http://www.thestandard.com for more info.

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