'PWNING 9-5' Blog Addresses Gaming, Enthusiast Systems Industry from the Inside Out

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Biz Dev Exec by Day, Gamer by Night, Ed Borden Blogs the Inside Scoop on Real Happenings in the Gaming Hardware Business and What it All Means for Hardcore Gamers

By day, Ed Borden drives new technology trends and develops new business opportunities for boutique gaming systems integrator Puget Systems. He sees it all when dealing with the largest, most influential hardware vendors, like nVidia, Intel, Asus, AMD and Microsoft - the companies bringing the bleeding edge technology to market. But his real passion is gaming; enthusiast-level gaming hardware, gaming computers, new games and most interestingly, gamers themselves.

"I am trying to make a connection for the enthusiast user to the market which they frequently read about from press," said Ed Borden, author. "While I am not a member of the press, I am a voice from within the industry providing outsider perspective and giving unique insights about what happens behind the corporate veil. Traditional press don't have that perspective - I'm both an insider and a gamer, and I'm hoping my readers find that unique."

Recently debuted in December, 'PWNING 9-5' at http://edbordenblog.com has tackled competitor and industry marketing tactics, offered refreshing commentary on nVidia's Triple-SLI, the PC vs. Console gaming war, game development, and reviews on the most popular PC games being currently played.

Borden continued, "Another reason I started blogging is because I wanted to be an advocate and a voice for the gamer. There is a lot going on in this industry every day and it can be a challenge for the laymen to decipher. I have a unique opportunity and ability to bridge that gap because, in my day job, I am completely immersed in what the players in the market are saying. I research and discuss with them their offerings, challenge their claims, their features and benefits, and then implement their products into systems that create the best experience for the user. I'm not biased toward any of the 'big guys' and have no qualms holding their feet the fire or praising their big design win. That's what I do on PWNING 9-5."

Ed Borden is the director of Business Development for Puget Systems, a high-end custom systems builder. He manages marketing, purchasing, strategic relationships with press, manufacturers, and vendors, and is intimately involved with the implementation of up and coming tech into the company's product line. He's also an avid gamer and advocate for the ultimate customer experience. To set up a feed to PWNING 9-5, please visit http://www.edbordenblog.com/.


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Edward Borden

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