New Biodiesel Auction Site Changes the Way Renewable Fuel Is Bought and Sold

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In January 2008, a revolutionary new website was launched that will forever change the biodiesel industry. Fillmore Fuels is the first biodiesel related auction website to hit the market. In today's renewable fuel market, there is a great divide between the individual consumer or home-brewer and the large commercial businesses. Fillmore Fuels is leading the way in bridging that divide by not only establishing a marketplace for biodiesel related items to be bought and sold, but also by building a community where everyone can come together to share their knowledge and expertise.

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In addition, it provides a means for local farmers, restaurants, and producers to sell their virgin vegetable oils or WVO to the highest bidder, thus increasing their profit margins and limiting the middle man and cost.

Significant growth in the American biodiesel industry has left the door wide open for entrepreneurs to explore new ways to help shape the market. In January 2008, biodiesel enthusiast Wesley Fillmore launched Fillmore Fuels (http://www.fillmorefuels.com), the first community-driven biodiesel auction site. The website was designed to help both hobbyists and commercial producers quickly and easily buy and sell biodiesel fuel and related products and equipment. Thanks to its innovative business model, Fillmore Fuels is uniquely positioned to revolutionize the market by helping to: regulate regional pricing; maintain a high level of integrity between buyers and sellers of biodiesel; and facilitate the exchange of ideas in an evolving industry.

According to the Annual Energy Outlook released by the Energy Information Administration in 2007, consumption of biodiesel is expected to reach .4 billion gallons by 2030. Fillmore Fuels is the first on-line community dedicated to biodiesel fuel and related products, and the consumers, hobbyists and commercial producers interested in purchasing and selling them. This new auction site brings buyers and sellers together to engage in on-line commerce and to address pertinent issues related to the industry. Since gaining momentum, the renewable fuel industry has faced a number of critical issues, including regional pricing. By creating a dynamic environment in which buyers can find the products they need at prices they can afford, Fillmore Fuels hopes to help mitigate this problem. While the value of biodiesel fuel varies by region, consistent and competitive pricing is essential to the growth of the market.

"With profit margins at a minimum, the ability to resort to more affordable feedstock when available is priceless, and Fillmore Fuels provides this option," says Wesley Fillmore, President. "In addition, it provides a means for local farmers, restaurants, and producers to sell their virgin vegetable oils or WVO to the highest bidder, thus increasing their profit margins and limiting the middle man and cost."

Sellers who use the Fillmore Fuels website offer a variety of products and resources. The site is designed to easily facilitate the sale of feedstock, algae, fuel, processors, vehicles and more. Each product is accompanied by a detailed description, and potential buyers can ask sellers questions before placing their bids. To maintain the highest level of integrity in all transactions, buyers can rate and review sellers and their products, therefore holding sellers to a higher standard and further assisting buyers in their purchasing decisions. In addition to providing a mutually beneficial on-line marketplace for buyers and sellers, Fillmore Fuels is also one of the few websites where both hobbyists and commercial producers can network and share valuable resources and tips. Additionally, the website offers useful articles on a variety of topics including how to avoid scams and how to save time and money. There is no cost to join the Fillmore Fuels website. For more information, visit
http://www.fillmorefuels.com.

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