Search Engine Marketing Firm @Website Publicity Expands Product Feed Services: Optimized Product Feeds Now Available for Multiple Shopping Engines

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Search engine marketing firm @Website Publicity announced today its Direct Product Feeds Management service has been expanded to include six additional comparison shopping engines "Although optimizing an e-commerce site and managing its paid search advertising campaigns for the big three - Google, Yahoo!, and MSN - is still the lifeblood of many companies, the sales from the shopping engines can be a rich additional stream," said @Website Publicity President Susan O'Neil.

WSP site screen shot small

Because the product feeds are regularly updated, it keeps product availability, pricing, and merchandizing initiatives current.

Search engine marketing firm @Website Publicity announced today its Direct Product Feeds Management service has been expanded to include six additional comparison shopping engines

"Although optimizing an e-commerce site and managed its paid search advertising campaigns for the big three - Google, Yahoo!, and MSN - is still the lifeblood of many companies, the sales from the shopping engines can be a rich additional stream," said @Website Publicity President Susan O'Neil. "So, we've enhanced our listing of the portals in which our clients can access these new customers."

O'Neil explained that her team formats individual feeds with product images for each selected shopping engine, optimizing the feed for best results in each venue. She added: "Because the product feeds are regularly updated, it keeps product availability, pricing, and merchandizing initiatives current."

Clients have the option of selecting from the Shopping Engines; additional engines are tested at Client request:

  • Google Products
  • Yahoo Shopping
  • Shopping.com
  • Shopzilla
  • Nextag
  • Price Grabber
  • Price Runner
  • Shop.com
  • Smarter.com
  • FindGift.com
  • SortPrice.com
  • Shop.com

@Website Publicity was founded in Peterborough, NH, in 1998 and serves both small businesses and leading brands including Green Mountain Coffee Roasters, Yankee Candle Company and the Crane Company. Visit the company's site to learn more about its search marketing services and blogging solutions at http://www.websitepublicity.com/indexPR32008.html or call 800-450-2818, ext. 203.

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SUSAN O'NEIL
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