Going Beyond Clicks into Minds of Your Users: Top 10 Tools to Measure User Experience -- A Complimentary Webinar Sponsored by Siteworx, Inc.

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Do you know what your online customers really want? Have you looked beyond the clicks to gain insight into their motivations? Advanced techniques such as eye tracking and session analysis--now more accessible than ever--can take you into the minds of your users and improve your results. Join Siteworx on April 2, 2008, at 12 p.m. EDT for a complimentary web event, "Going Beyond Clicks into the Minds of Your Users: Top 10 Tools to Measure User Experience."

Siteworx, Inc. announced that it is sponsoring a complimentary webinar titled, "Going Beyond Clicks into the Minds of Your Users: Top 10 Tools to Measure User Experience," on Wednesday, April 2 at 12:00 p.m. EDT.
To register for the event, visit http://www.siteworx.com/beyondclicks.

The one-hour session, featuring John Whalen, Ph.D., Senior Consultant, User Experience, will address:

  •     Advanced techniques such as eye tracking and session analysis that provide previously unavailable insight into customers' underlying motivations.
  •     How leading companies are gaining competitive advantage and improving results by connecting with online audiences and engaging their needs.
  •     How organizations can get started if they haven't focused on user-centered design before or don't yet have the metrics required to evaluate the effectiveness of Web properties.
  •     The fact that user-centered design work is often the most cost effective method of improving websites and has exceptional ROI.

Siteworx is also providing a new white paper on the topic, available registration-free through April 2, titled "Top 10 Tools to Measure User Experience." To download the paper, visit http://www.siteworx.com/beyondclicks.

"If you're a manager or director of user experience, product management, communications, marketing, eCommerce, product development or design, this event will provide a comprehensive overview of the wide range of tools and techniques available to help you measure the user experience on your website(s) and in Web-based applications," said Patricia Mejia, VP of Marketing.

Siteworx offers a continuing series of Web events on a wide range of topics including user-centered design, interactive marketing, and Web strategy. A recording of its most recent event, "Developing Your Social Networking Strategy--from Ideation to Implementation," featuring Forrester Research Analyst Charlene Li, is available at http://www.siteworx.com/webinar.

About John Whalen, Ph.D.
John is a usability professional, interface designer and information architect with expert knowledge of human cognition and seven years of user-centered design experience. Formerly, as Project Director and Course Instructor at Human Factors International, John managed a team of usability experts and designers for complete design and redesign processes for Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John holds a Ph.D. in Cognitive Science from Johns Hopkins University and a B.S. degree in Psychology from McGill University.

About Siteworx, Inc.
Siteworx is a full-service Web strategy consultancy with deep expertise in user experience, application development and interactive marketing. From mobile Web and social media strategies--social networks, blogs, RSS--to content management, enterprise search and analytics solutions, Siteworx delivers improved performance through award-winning designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Learn more at http://www.siteworx.com.

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