Online Public Relations & SEO Training Workshop Open for Registration -- June 2008 in NYC

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New Media Institute will be holding two consecutive workshops to help communicators achieve results online. Workshops will be held in the financial district of NYC in June, 2008. Registration is now open.

Today, the New Media Institute announced open registration for two timely events being held June of 2008 in New York City:

-Online Public Relations Workshop (June 19)
-Search Engine Optimization (SEO) Training Workshop (June 20)

ONLINE PUBLIC RELATIONS WORKSHOP

This day focuses on teaching how public relations professionals are using new media to communicate their messages farther and gain greater exposure. Topics include:

-Media Relations Online
-Building an Online Newsroom
-SEO for Winning PR
-Contacting Reporters Online
-Best Practices in Blogging
-Crisis Communications Online

SEARCH ENGINE OPTIMIZATION (SEO) TRAINING WORKSHOP

Have you ever wondered how to get search engines to place your Web site or press release top in the natural search results for certain keywords? This seminar focuses on teaching just that. Success in communications depends on a completely integrated communications effort that includes Search Engine Optimization (SEO). When researching a product, person or company, most people search for information online. Your Web site and messages should be first in their results and this seminar is designed to help you achieve this. Topics include:

-Basics of Search Engine Optimization (SEO)
-Keyword Research
-Building Page Rank
-What Not to Do
-Writing a Press Release for Search Engines
-Reputation Management Using SEO
-Case Study Analysis

"Search Engine Optimization is an art and a science, but it is not rocket science," explained John Spagnuolo, President of New Media Institute. "By incorporating the basics of SEO into your communications strategy, you can achieve exponentially higher results."

LOCATION

Downtown Association
60 Pine Street
New York, NY 10005

REGISTRATION

Registration is now open. Go to http://www.newmedia.org for more information.

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Barbara Eber-Schmid
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