San Jose, CA (PRWEB) March 20, 2008
AKA.TV announces the release of its weekly digest for 10 to 14 March 2008. This provides a highlight of select stories published during the week relating to the digital signage industry around the world. The items covered include new digital signage installations, financial issues, technology developments and other events affecting the industry.
For 10 to 14 March items included:
Monday saw US bank ING Direct go 'digital-only' in new coffee shop retail formats. As banks fall over themselves to invent new ways of engaging and interacting with customers, ING is betting on coffee and interactive digital signage to give it the edge over the traditional format.
Meanwhile interactivity was the focus as US company Reactrix signed a deal to take their gesture-based interactivity technology nationwide with NCM. This type of interactive brand experience will play a key role in engaging with the new generation of consumers, for whom traditional static media just isn't going to cut through.
Tuesday saw UK company StreetBroadcast linking with specialist LED developed LiteLogic to create digital Lamp Posts. The low power, durable and daylight readable nature of LEDs, make them the perfect solution for outdoor digital signage. Add in the lamp-posts' great feature of ubiquity -- and LED-based digital Lamp Post networks could soon be everywhere.
Hot on the heels of Kroger last week, staff and crew at national carrier Air Canada are also now to be presented with their own in-house TV channel. Digital is not just the next generation of signage applications, but also the next generation of the in-house magazine. As HR departments move from publishers to broadcasters, the established contract publishers must be weighing up their options.
Wednesday saw news the city council in Seattle green light further digital signage in taxis. City Councils seem to be enjoying a love hate relationship with digital. Whilst they may be seeing lucrative new bids for renewing their street furniture contracts, there is a growing rumble of complaint about our cityscapes being 'blighted' by enormous digital billboards.
In London's Luton Airport came the announcement that kiosks are to fitted with Bluetooth to enable airport retailers to send redeemable vouchers to travellers' mobile phones. As Bluetooth remains in the undiscovered section of most people's mobile phone menus -- persuading us all to love it will take this kind of applications to engage us.
Thursday saw a new dawn -- Indian company InfoSignz launched a completely free dedicated digital signage software. The idea that anything free is no good, has long been rubbished by the software industry -- many of the most widely used platforms are free, from Linux to Google to Apache. It is all about getting people hooked up and then throwing in the added value services.
In the US, Zoom Media doubled the size of its advertising estate to 4000 bars and nightclubs with the purchase of rival Alloy's Insite Advertising business. Many of the entrepreneurial companies who pioneered the market for digital signage and created new types of media, are now finally seeing their propositions respected by the mainstream media and the financial markets.
Friday saw listed UK company Vision Media Group close a successful funding of £940K. Stock valuations around the different global markets make interesting reading. Where a company in an established media market with some of the best shopping malls in the UK struggles to reach a valuation of US$6M, we see similar companies in Asia flying at the US$1B level.
On the airwaves a lively debate was being held as to the suitability of different techical platforms for digital signage applications. As the competition to capture the world's largest error message - ie the biggest billboard displaying an error message in place of its advert - it would seem appropriate to get involved in the debate
AKA.TV has been a trusted source of information and commentary on the digital signage industry since 2004. It's on-line service has over 12,500 subscribers with interests in the broader digital signage related markets including screen-media, narrowcasting and captive audience networks. AKA.TV is owned by Screen Holdings Ltd, who also own The Screen Forum Ltd, a UK based thought-leadership and events group.