New York, NY (PRWEB) March 21, 2008
Using Web 2.0 technology and a fan-fueled community, Fan2Band (a hub for marketing on social networks such as Myspace) has seen enthusiastic fans leverage their natural marketplace with overwhelming success. Part of what makes Fan2Band so effective is their clients' marketing message along with the power of user-generated content on social networks.
Six weeks ago, Suretone Records was the first to launch a promotion on Fan2Band's new Leaderboards platform. In beta form, a campaign for the band From First To Last has gotten just 160 fans to average 13,000 impressions each, reaching more than 2 million people so far, a number that is still rapidly growing. Two prior campaigns for the same artist topped at 300,000 without using Leaderboards.
How it works: Cat Lake, Suretone's Project Manager, logs in to her Fan2Band service platform, uploads the banners she wants fans to distribute, displays an image of the top prize, then enters the mission to their fans: "Take this banner announcing the band's new album release date and put it up on your personal social network pages!"
And that's when the fun begins. This announcement starts the Leaderboard countdown clock, and Fan2Band starts counting the number of people that view the banners placed by fans. When the clock runs out, the fan with the most people viewing his/her banner wins the top prize, which is this case is an exclusive autographed From First To Last logo artwork.
The results with the new Leaderboards feature have exceeded my expectations," says Lake. "The healthy competition between motivated teamers who want to make a difference for their favorite bands has made a huge impact on the ability to promote our artists online. In one week I had over one million unique impressions on an album release banner for From First To Last, and the numbers continue to overwhelm us. We're very excited to have a partner in Fan2Band and are looking forward to seeing what develops next out of our partnership."
Suretone's Chairman, Jordan Schur, had this to add:
"I've been working with (Fan2Band's CEO) Ron Vos for well over a decade since the early days of his previous company Hi Frequency where he helped me launch Flip Records groups like Limp Bizkit and Staind. There is no one who better understands the concept of community and how to build it authentically, and now with Fan2Band he continues his important work in helping record companies, management companies and their artists develop their communities, which ultimately become the engine that drives everything they do."
Scale: Fan2Band has hundreds of bands on its system and has tracked 472 individual campaigns over the past year making 27 million individual fan connections. Ron Vos says, "Point blank, we are experiencing exponential growth on all sides of the business. We're early into this so no one really knows how big this beast is going to get!"
Fan2Band provides major media companies with a hub for marketing within user-generated content areas on social networks. Content is not only placed, but also endorsed by the members themselves. Fan2Band's platform has been globally institutionalized by companies such as Sony, Viacom, and EMI. Bands on the system include Lenny Kravitz, Korn and Beastie Boys. Fan2Band, Inc. is building out verticals from that centerpiece into a next generation major media enterprise. Their founder, Ron Vos, a buzz marketing pioneer, founded Fan2Band after selling a leading buzz marketing agency to Disney Corp. Ron has been featured on CNN Business Unusual, AdAge, Adweek, Brandweek, Billboard, and The Economist, among others.
Jordan Schur was formerly the president of Geffen Records before forming Suretone as a joint venture with Interscope Records.