The Hayes Opens in San Francisco - The City's Hippest New Address Debuts in Hayes Valley

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San Francisco's hippest new address makes its debut this month when The Hayes celebrates its Grand Opening, March 29-30. The Hayes is one of San Francisco's most anticipated new communities and its presence makes a vibrant new addition to Hayes Valley. The debut of The Hayes marks the first San Francisco development from Intracorp San Francisco. New homeowners are moving in this week. Media Invited to Tour

San Francisco's hippest new address makes its debut this month when The Hayes celebrates its Grand Opening, March 29-30. The Hayes is one of Francisco's most anticipated new communities and its presence makes a vibrant new addition to Hayes Valley, one of San Francisco's most sought-after neighborhoods. The debut of The Hayes marks the first San Francisco development from Intracorp San Francisco, who worked in partnership with Group Azure to complete the community in the heart of Hayes Valley. New homeowners are moving in this month.

The Hayes has attracted buyers who seek the vibrancy of an established neighborhood and the convenience and modern amenities of a brand-new home. The new development features 111 homes designed to maximize comfort and affordability. With the majority of homes in one-bedroom floor plans and the balance offered as studios or two-bedrooms, the charm of the surrounding neighborhood is artfully acknowledged throughout the new development. The building's ample use of glass helps connect residents to their new neighborhood. Meanwhile, interior spaces are laid out to maximize their efficient size.

Located in one of San Francisco most dynamic long-established neighborhoods, The Hayes represents rare new construction in Hayes Valley, an area marked by many historical buildings. The Hayes itself incorporates the rehabilitation and reuse of a historic structure--a former horse stable whose soaring archway openings will soon house San Francisco-centric retail that will further enhance the improvement of Hayes Valley.

"The Hayes plays an important role in the ongoing progress of Hayes Valley, which began its renaissance when the Central Freeway ramp was demolished," says Dean Givas, President of Intracorp San Francisco. "We are proud to offer these new homes to the community and to be able to make such a contribution to the neighborhood fabric."

The Hayes occupies a central city block, bounded by Gough, Franklin, Page and Market streets, and it promises to bring renewed energy to the area, with additional retail and new, fulltime residents. Emphasizing intuitive layouts and accented by top-level amenities, The Hayes was designed by Heller Manus Architects. Jeffrey Heller is the chief designer for The Hayes and he is confident that The Hayes is a building that can define the future of the neighborhood.

"Hayes Valley is a very cool area," says Heller. "The Hayes is close to Market St. and in an area where you are on the edge of interesting neighborhood stuff. Our view was that this was a building that could help define the future of the area. To me, that was a medium density in-town urban area but still fairly small scale as opposed to mid-rise or high-rise."

Meanwhile, says Heller, new homeowners are afforded the luxuries of space in their not commonly found in homes of this size. "The layout does promote the sense of a larger space," he says. "The bay windows also provide a visual cue, which makes it feel much bigger. The bays at the corner are big enough that they almost become seating areas so they have a unique feel. And we are delighted to see that the site provides all kinds of unexpected views around the city - toward Twin Peaks, towards the northwest a little, then back to City Hall and the beautiful dome."

Media are invited to take a first-look tour of The Hayes and to interview members of the development and design team. To arrange either or for more information, please contact: Robert Farmer at JSA | 415.353.5693 | RFARMER@JSAWEB.COM

About Intracorp
Intracorp San Francisco (ISF) is one of the Intracorp Companies who develop primarily high-density residential communities in urban locations on the West Coast. The company evolved from Intrawest, the public operator of "on-mountain" and "on-golf course" resorts. Over the past 20 years, Intracorp has earned a reputation for creative design, quality construction and financial stability evident in more than 6,000 residential units and over $1 billion of housing. Intracorp also has operations in Seattle, San Diego, Los Angeles, and Hawaii.

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Robert Farmer

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