IronKey Selects NPI PR For Comprehensive Media Relations Program

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Leader in Data Protection and Encryption Brings Military-Grade Security to USB Flash Drives

Nadel Phelan, Inc. (NPI PR), a pioneering leader in media communications for technology firms, today announced that IronKey, maker of the world's most secure USB flash drives, has selected NPI PR as its public relations firm of record. As part of its future communication plans to increase market awareness of its technologies and solutions, IronKey has chosen NPI PR for its wide range of PR offerings and expertise in the security and encryption space.

"We chose NPI PR because they have more expertise in using PR as a competitive weapon to create great security brands than anyone in the industry," said Arthur Coleman, CMO of IronKey. "When it comes to PR for our target audiences, NPI PR 'gets security' and gets the job done."

IronKey has emerged as a leader in the security space through its innovative and multifaceted approach to data security. The IronKey was designed from the ground up to be the world's most secure flash drive and today has advanced features, including military-grade encryption, a self-destruct sequence, an online security vault, stealth browsing technology, self-learning password management and a waterproof and tamperproof form factor.

"The idea of secure portable hardware devices continues to grow in importance as their use becomes more ubiquitous due to the convenience, and because of this, sensitive and proprietary data is stored and transported on them," said Paula Phelan, president and CEO of NPI PR. "The IronKey is optimized to ensure security, and has already been implemented as a tool in many government and enterprise organizations. We look forward to working with IronKey to strategically elevate their presence among target business, trade and vertical press as well as consumer groups and media."

NPI PR is a full-service public relations firm representing wireless infrastructure, consumer, financial, networking and security companies in rapidly evolving markets. NPI PR also offers integrated marketing solutions for its clients in the form of market research, consulting, strategic planning and marketing support.

About IronKey
IronKey products and services bring the power of authentication, encryption, identity management, and privacy to consumers and businesses around the world. We blend world-class security expertise with product design that emphasizes usability, simplicity, and accessibility.

The IronKey Team consists of experts in consumer devices, information security, privacy and secure banking technologies, with prior executive roles at Apple, Arcot Systems, Earthlink, Entrust, First Data Corp, GeoTrust, Network Associates, PayPal, RSA Security, Teros, Tumbleweed, Valicert, and VISA.

Founded in 2005, IronKey is privately held and based in Los Altos, CA. For more information, visit:

About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. is a full-service public relations firm located in Silicon Valley and representing infrastructure, security, financial services, telecommunications and consumer technology solutions in rapidly evolving markets. As a single communications management source for its clients, Nadel Phelan also offers market research and strategic corporate support for a roster of clients ranging from venerable industry giants to venture-funded startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace leadership. For more information visit or call 1-831-439-5570.

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Heidi Rosenberg

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