Jacksonville, FL (PRWEB) March 21, 2008
As the subtitle illustrates, The Breathing Organization is a blueprint for achieving consistently meaningful results at every industry in the decades to come. Written in the parable style of business classics such as Who Moved My Cheese and Raving Fans, this easy to read book teaches business leaders that the key to success in the future will not be in unique marketing or innovation, but rather in maximizing human potential. The victors in tomorrow's business world will be the companies who do the best job tying company goals to human needs. As the books opening page states, "The key to true long term business success is creating a meaningful life experience for employees, clients, and managers."
The book is broken into two major sections. The first one, entitled 'A Meaningful Life Experience', takes the reader through the basic components of a company whose processes, goals, and policies, are all focused on a singular goal of helping everyone with a stake in the firm achieve the most meaningful life experience they can regardless of their role in the company(client, employee, manager, etc.) The reader is left with a new and unique understanding of what is truly important to achieve business success. In the second part of the book, entitled 'Learning to Breathe', the reader learns how to effectively lead an organization focused on human needs as the key to overall organizational achievement.
Frank W. Bennett is a consultant, writer, and lecturer who splits time between two seemingly dissimilar areas of business acumen. As this book illustrates, his first passion is helping organizations to become healthier and more effective 'organisms' and ultimately achieve greater success. In addition, Frank consults non-profit organizations on fundraising concerns. Go to breathingorganization.com to read Frank's full biography.
The Breathing Organization: A Blueprint for Business Success in the 21st Century by Frank W. Bennett, Original Edition, 5.5 by 8.5, 198 pages, ISBN 143480836X, 17.99