Chicago, IL (PRWEB) March 22, 2008
Modeled after the world's most successful big-brand marketing methods, How YOU™ Are Like Shampoo guides the reader step-by-step through proven corporate branding techniques never before adapted for personal use - illustrating how to turn "you" into "YOU™" - helping readers earn more, do more, and be more at work.
How YOU™ Are Like Shampoo shows readers how to:
- Identify the 6 essential positioning elements that define a Personal Brand
- Master the 5 everyday activities that most clearly communicate a Personal Brand
- Avoid the top 20 Personal Brand Busters™ that could prevent success
- Increase earning power, visibility, and job satisfaction
- Build on-the-job trust and loyalty in YOU™
Unlike any other book about personal branding, How You™ Are Like Shampoo is a unique and practical, no-nonsense method that teaches individuals how to evaluate the personal brand they currently communicate at work (yes, everyone already has a personal brand just by virtue of being themselves in the workplace!) and determine the personal brand they want in order to achieve the success they have always dreamed of.
"My primary goal is to help readers achieve fulfillment at work," says author Bence. "Just as I've helped my coaching clients learn to embrace their work with renewed excitement and energy, I want every reader to feel the same. I want each person who reads the book to become the first person who is called for any job - the 'brand of choice' in their workplace."
Here are just a few of the available outlets where you can purchase How YOU™ Are Like Shampoo:
Barnes & Noble
Or, ask for it at your local bookstore - ISBN: 978-0-9799010-2-7
About the Author:
Brenda S. Bence is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of BDA International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development.